Parisian Luxury, Powerful Shoulders, and Furry Fabrics: Tagwalk's FW25 Data Report Is Here

In a season filled with sudden departures, extended resignations, and infinite whispers, somehow, the actual collections felt lost in the mix. While most of the industry turned inwards, speculating brand politics, data-driven search engine Tagwalk continued to compile this season’s trend report. Unlike some creative director rumors, the data does not lie.

Fall/Winter 2025 was a season dominated by old-school dressing, bold colors, cinched waists, and strong shoulders. “Tailoring” as a keyword saw a 141% increase. All in Paris, Saint Laurent, Alaïa, Sarah Burton’s Givenchy, and Julian Klausner’s Dries Van Noten stood out as key participants of the feminine power dressing trend.

Slowly but surely, as brands emerged from the beige swaths of quiet luxury, designers emphasized more intricate construction built on luxurious materials. As a result, faux fur saw a dizzying jump in frequency. Fur experienced a 33% overall increase between the FW24 and FW25 seasons, as reported by Hypebeast. Lace, which increased by 160% (thank you, Chemena Kamali’s Chloé), and fringe also ranked as this year’s most popular textures.

Unsurprisingly, Miu Miu remained at the number one seat, a position the brand has held since 2023. Surprisingly, Burberry jumped up to number two. The brand’s sales fell more than 6% last year, and rumors swirled regarding Daniel Lee’s departure. However, many felt FW25, a chic take on the British countryside, was his strongest collection yet. Fendi’s faux-fur-filled 100th anniversary celebration, designed by Silvia Venturini Fendi, rose to third, a sharp increase from Kim Jones’ final collection.

Chanel and Gucci shuffled into the final two slots of the top five. Interestingly, both brands were designed by in-house studio teams. Though it felt as if both brands were treading water, Demna has since been controversially appointed as Sabato de Sarno’s Gucci successor while the industry awaits word on Matthieu Blazy’s official Chanel debut.

Though smaller brands, like Duran Lantik, experienced slight bumps from previous seasons, French and Italian heritage houses that doubled down on glamorous tradition felt the biggest surge. Quiet luxury may slowly be receding, but conservative silhouettes are not. Midi and pencil skirts were among the top trends for both London and Milan.

Turns out, the clothing kept churning right alongside the rumor mill. After quite a tumultuous season, industry movements have appeared to settle, for now. Only sales will tell. Perhaps that’s why the brands that succeeded most stuck to slightly modernized versions of their bread and butter.

While we await the inevitable next announcement, check out Hypebeast’s coverage of all things Fashion Week.