The New Balance 740 Lights Up in “Neon Nights”

A dynamic color palette.

Footwear
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Name: New Balance 740 “Neon Nights”
Colorway: “Concord Grape/Purple Fuchsia-Sun Glow”
SKU: U740MC2
MSRP: $110 USD
Release Date: Available now
Where to Buy: New Balance

New Balance returns with another bold take on the 740, this time in a vibrant “Neon Nights” colorway. This latest edition is a feast for the eyes, featuring a rich “Concord Grape” mesh base that lays the foundation for its dynamic palette. A slightly lighter “Purple Fuchsia” forefoot overlay and sock lining add dimension, while bright “Sun Glow” yellow accents pop on the tongue tag, “N” logos and front outsole. A fiery orange midsole injects even more energy into the design, with blue and silver detailing on the quarter and heel providing the perfect finishing touch to this electrifying sneaker.

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