The New Balance 740 Lights Up in “Neon Nights”

A dynamic color palette.

Footwear
300 0 Comments

Name: New Balance 740 “Neon Nights”
Colorway: “Concord Grape/Purple Fuchsia-Sun Glow”
SKU: U740MC2
MSRP: $110 USD
Release Date: Available now
Where to Buy: New Balance

New Balance returns with another bold take on the 740, this time in a vibrant “Neon Nights” colorway. This latest edition is a feast for the eyes, featuring a rich “Concord Grape” mesh base that lays the foundation for its dynamic palette. A slightly lighter “Purple Fuchsia” forefoot overlay and sock lining add dimension, while bright “Sun Glow” yellow accents pop on the tongue tag, “N” logos and front outsole. A fiery orange midsole injects even more energy into the design, with blue and silver detailing on the quarter and heel providing the perfect finishing touch to this electrifying sneaker.

Read Full Article

What to Read Next

New Balance’s Retro 740 Runner Is Getting a Reissue
Footwear

New Balance’s Retro 740 Runner Is Getting a Reissue

A cult-favorite runner returns from the archives in new colors, while conserving all of its Y2K glory.

Official Look at CNCPTS and New Balance’s 740 “Brut” Collaboration
Footwear

Official Look at CNCPTS and New Balance’s 740 “Brut” Collaboration

Taking inspiration from extra-dry Champagne.

The CNCPTS x New Balance 740 "Saignée" Drops This Week
Footwear

The CNCPTS x New Balance 740 "Saignée" Drops This Week

Drawing inspiration from a special rosé champagne production process.


JD Launches Four Exclusive Colorways of the New Balance 740
Footwear 

JD Launches Four Exclusive Colorways of the New Balance 740

Presented by JD
Alongside a campaign spearheaded by singer-songwriter Ayra Starr.

The Nike Air Max Dn Appears in "Green Strike"
Footwear

The Nike Air Max Dn Appears in "Green Strike"

Look out for the new colorway to arrive on shelves this Air Max Day.

James Harden Nods to His Alma Mater With the adidas Harden Vol. 9 "Sun Devils"
Footwear

James Harden Nods to His Alma Mater With the adidas Harden Vol. 9 "Sun Devils"

The Arizona State University-themed colorway was spotted in action last night.

GX1000 Spring 2025 Is For Bay Area Skaters
Fashion

GX1000 Spring 2025 Is For Bay Area Skaters

With ranch jackets, fertilizer button-downs, jacquard knit sweaters and trucker hats inspired by the San Francisco squad’s signature garb.

Luka Dončić Reveals the Jordan Luka 4 "Flash Crimson"
Footwear

Luka Dončić Reveals the Jordan Luka 4 "Flash Crimson"

Dropping 30 points while sporting the kicks in his bout against the New Orleans Pelicans.

A Trove of Studio Ghibli Anime Artworks Go Up for Auction
Art 

A Trove of Studio Ghibli Anime Artworks Go Up for Auction

Celebrating the studio’s 40th anniversary with a rare selection of cels, posters, books and more.


Julian Klausner Has Lifted the Curtain on His Vision for Dries Van Noten
Fashion

Julian Klausner Has Lifted the Curtain on His Vision for Dries Van Noten

The time has come for the Antwerp-born designer to prove his skill. Has he succeeded?

Balmain Takes It Easy For FW25
Fashion

Balmain Takes It Easy For FW25

Following a vibrant and graphic spring collection, comfort is now key.

The Air Jordan 4 RM Gets the "Motorsports" Treatment
Footwear

The Air Jordan 4 RM Gets the "Motorsports" Treatment

Nodding to Michael Jordan’s racing endeavors.

The New Balance 990v6 Gets A Minty Fresh Makeover
Footwear

The New Balance 990v6 Gets A Minty Fresh Makeover

By way of a new “Avocado/Natural Mint” colorway.

Salù Iwadi Studio's Zangbeto Table Bridges West African Tradition & Contemporary Design
Design

Salù Iwadi Studio's Zangbeto Table Bridges West African Tradition & Contemporary Design

Rooted in the traditions of the Beninese Ogu people, the functional piece draws inspiration from Zangbeto dance costumes.

More ▾