Tattoo Studio MOMMY I’M SORRY and YOUTHOFPARIS Merge Ink With High Fashion
With a campaign set in Berlin’s landmarks capturing a clash of cultures with cinematic precision.
Germany’s creative underground and Paris’s avant-garde flair collide for a new collaboration between Stuggart’s MOMMY I’M SORRY tattoo studio and fashion brand YOUTHOFPARIS, a partnership that redefines what it means to literally wear your story on your sleeve. The project marks MOMMY I’M SORRY’s first fashion collaboration, expanding its tattoo-driven identity into high-end apparel.
Stefan Kern
Stefan Kern
Stefan Kern
Stefan Kern
At the heart of the project is a one-of-a-kind leather jacket by @sonay2c and @youthofparis, hand-tattooed over two full days by resident artist Mary (@maryrain.tattoo). Every line and shade was meticulously applied onto the garment, transforming it from fashion piece to living artwork. Retailing for €1,000 ($1,166.05 USD), the jacket has already found its way to a collector in Japan, making it a fitting journey for a piece that merges craftsmanship, culture and collectibility.
The accompanying campaign, shot by Stefan (@madebystefo), brings this creative tension to life through a visual narrative that’s both familiar and subversive. The jacket was photographed against Berlin’s most recognizable landmarks, a deliberate play on the city’s “tourism” aesthetic but framed through a Parisian high-fashion lens. The images were printed as collectible postcards distributed at the brand’s pop-up—a clever analog touch in a digital world and a nod to tattoo culture’s personal, tangible nature.
The collab marks a defining moment in MOMMY I’M SORRY’s mission to elevate tattoo culture to the same artistic plane as fashion, design and fine art.
