BTS' Jin Is Gucci's Newest Global Brand Ambassador
Gucci’s creative director Sabato De Sarno said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique.”
BTS’ Jin is the newest face of Gucci. Signing on as a global brand ambassador for the legacy Italian fashion label, the K-pop powerhouse will represent the brand at key events and appear in its future promotional imagery.
In a statement on the role, Jin, who has already sported the brand’s signature pieces during several public appearances, lauded Gucci’s “long-standing heritage and modernity.” He added, “It is meaningful and thrilling to be a part of such a house.”
Gucci’s creative director Sabato De Sarno added that Jin’s “warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”
Jin, who proudly carried the Olympic torch on behalf of South Korea in Paris last week, became the first BTS member to be discharged from the nation’s military mandate in June. His appointment at Gucci comes as the brand looks to establish a stronger relationship with South Korea, where it’s planning on producing a “Gucci Cultural Month” initiative to celebrate Korean culture this October.
Jin is only the latest K-pop artist to join Gucci’s roster. He will now represent the label alongside Hanni, Lee Jung Jae, Park Gyu Young and Jay Park.
See Jin’s inaugural ambassador imagery for Gucci in the gallery above.
