Meta and Google Reportedly Seeking to Partner With Hollywood Studios to Train AI
Both companies are said to be working on text-to-video software for film and TV scenes.
Meta and Alphabet, Google’s parent company, are reportedly scoping out Hollywood studios to license content in order to train their AI, a new report from Bloomberg details.
The two companies are reportedly each developing their own version of AI software that would generate TV and film scenes from a text prompt and have offered studios “tens of millions of dollars,” per Bloomberg.
The timeline for a potential deal isn’t clear, but the report alleges that Netflix and Disney weren’t willing to license their content for AI training, though they could potentially be open to other AI partnerships, the publication reported. Warner Bros., however, has shown a willingness to license some of its programs.
Google has already created its own text-to-video mode, Veo. The company is offering previews of the tool to those who sign up but it isn’t yet available to the general public.
Meta hasn’t yet launched generative video software but is rumored to be working on developing it.
Even if a studio comes around to licensing its content, using the voices of actors and actresses to train AI is a controversial move. Scarlett Johansson recently alleged that OpenAI modeled ChatGPT’s “Sky” on her voice, even after she declined a partnership with the company.
