Here’s What Went Down at New Balance’s Grey Day Celebrations in Dubai

Hosting a panel talk with four multi-faceted creatives at an exclusive pop-up.

Events 
1,299 Hypes 0 Comments

From dropping new iterations of its classic silhouettes to the premiere of its Grey Days 2024 short film, this month has been filled with an assortment of activations to commemorate New Balance’s annual Grey Day. Over in Dubai, the brand brought all of its special releases together under one roof, celebrating the occasion at Level Shoes.

An emblem of timeless, quality design, New Balance’s affinity with gray goes back decades. Originally introduced on its line of performance sneakers as a way to strategically blend in with asphalt running tracks, the color is now used across on almost every new silhouette, synergizing its performance and lifestyle lines.

Celebrating its ability to connect and unify, the brand’s Grey Day Dubai event became an inclusive affair with local creatives, sneakerheads, and film lovers in attendance. The guests gathered at an exclusive pop-up at Level Shoes, Dubai Mall, to experience the panel discussion led by producer Nader Almahri and spotlighting director Wayne Pereira, content creator Khalifa Al Muhairi, and stylist Laura Jane Brown. Though they come from different walks of life, the creatives found common ground in their love for inclusivity and self-expression. The panel discussion also saw the talent touch on their relationship with New Balance and how they resonate with the classic nature of gray.

Leading up to the talk, attendees also got to watch Grey Days in a special screening with snacks and drinks. Released earlier this month, the short film highlights New Balance’s influence on wider sneaker culture, sharing a look into its biggest moments throughout the eras. The various activations taking place on the night were complete with a special display of New Balance’s recent Grey Day launches including general release pack comprised of its 550, 327 and 574 silhouettes.

New Balance will be hosting pop-ups across the UAE this month where you can get your hands on the much anticipated Grey Day collection. Head to Mall of the Emirates in Dubai from May 24 – June 4 and Galleria Mall Abu Dhabi from May 24 – June 1 to explore the range.
.
Discover what went down at the event in the gallery above.

Shop New Balance’s latest releases in its dedicated Grey shop online now.

Read Full Article

What to Read Next

New Balance’s “Grey Days” Promises a Month of Gray Sneaker Drops
Footwear

New Balance’s “Grey Days” Promises a Month of Gray Sneaker Drops

Rolling out new models and updated older classics.

Here’s What Went Down at Hyperoom’s FW24 Shanghai Showroom
Fashion

Here’s What Went Down at Hyperoom’s FW24 Shanghai Showroom

Featuring the latest collections from THUG CLUB, GRAILZ, PRIX and Oakley, to name a few.

Here's What Went Down at Hypebeast Flea New York
Events

Here's What Went Down at Hypebeast Flea New York

6,000+ guests came together over the weekend to celebrate New York City’s thriving creative community.


Here’s What Went Down at Chet Lo and Tinder’s Capsule Launch Party
Events 

Here’s What Went Down at Chet Lo and Tinder’s Capsule Launch Party

Presented by Tinder
Where art displays and alluring pop music came together to illuminate a larger-than-life flirty fantasy.

For Local Space, Home Is Where the Heart Is
Fashion 

For Local Space, Home Is Where the Heart Is

Hypebeast caught up with Local Space co-founders, Ste Wing and Val Kristopher Galbo, to talk about about the inspiration behind their new imprint.

Eddie Murphy Returns as Detective Axel Foley in ‘Beverly Hills Cop’ Reboot Film
Entertainment

Eddie Murphy Returns as Detective Axel Foley in ‘Beverly Hills Cop’ Reboot Film

Joseph Gordon-Levitt, Taylour Paige and Kevin Bacon make their debut in the action-comedy franchise.

Drought x Napster Deliver Nostalgic Three-Part Capsule
Design

Drought x Napster Deliver Nostalgic Three-Part Capsule

Who remembers how to burn a CD?

Best New Tracks: Clairo, RM, Vince Staples and More
Music 

Best New Tracks: Clairo, RM, Vince Staples and More

Enjoy your weekend with these 10 music projects.

ASICS Sweetens Summer with GEL-NYC “Strawberries and Cream”
Footwear

ASICS Sweetens Summer with GEL-NYC “Strawberries and Cream”

A refreshing combination of cream, light pink, and metallic silver.


'Forgotten Architecture' by Bianca Felicori Shines a Light on Overlooked Projects
Design

'Forgotten Architecture' by Bianca Felicori Shines a Light on Overlooked Projects

Recovering overshadowed architectural categories like gas stations, cemeteries, architecture in music videos and more.

Lamborghini Teases New Hybrid Twin-Turbo V8 for Huracán's Successor
Automotive

Lamborghini Teases New Hybrid Twin-Turbo V8 for Huracán's Successor

Boasting nearly 900 hp with a maximum engine speed of 10,000 rpm.

David Hockney's ‘Paper Trails’ Exhibition to Debut at MAM Shanghai
Art

David Hockney's ‘Paper Trails’ Exhibition to Debut at MAM Shanghai

The largest ever of Hockney’s works on paper.

Nike Wraps the Air Force 1 Low in Perforated Leather
Footwear

Nike Wraps the Air Force 1 Low in Perforated Leather

The “Triple Black” model is updated with new texture.

Jeep Unveils the All-New Avenger 4xe
Automotive

Jeep Unveils the All-New Avenger 4xe

Featuring a new multilink rear suspension system, a 136 hp thermal engine and two electric motors with 21 kW each, capable of 1,400 lb-ft of torque.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.