Porsche and TAG Heuer to Electrify Tokyo E-Prix with Vibrant 99X Electric
Collaborating on both the livery and a Connected Calibre E4 timepiece.
Porsche, in collaboration with TAG Heuer, is set to bring a pop of color to the upcoming Tokyo E-Prix with an electrifying new livery for the Porsche 99X Electric. The exclusive design will make its debut at the chic Terrada Warehouse, just two days before Formula E‘s highly anticipated first race in Tokyo, with drivers Pascal Wehrlein and António Félix da Costa behind the wheel.
This distinctive collaboration celebrates the partnership between Porsche and TAG Heuer, marking a vibrant highlight at Formula E’s inaugural race in Japan. The unique livery, developed at Porsche’s net-carbon-neutral facility in Weissach, pays homage to Tokyo’s neon-lit nights and the rich tapestry of Japanese street art and car culture — made evident by the JDM style photoshoot taken in front of the popular Family Mart chain.
Further cementing this collaboration, TAG Heuer will unveil a new Connected watch face inspired by the Porsche 99X Electric’s striking pink hue. This new addition to the TAG Heuer Connected Calibre E4 – Porsche Edition offers fans an exclusive dual-color customization option in blue and pink, mirroring the electrifying atmosphere of Formula E racing.
“Being here, at the inaugural Formula E race in Japan, is truly incredible. It’s a testament to TAG Heuer’s history in motorsports, a heritage we hold dearly in our values,” said Julien Tornare, CEO of TAG Heuer. “Our synergy with Porsche makes this moment even more memorable as we once again prove that we have an incredible partnership and that we will continue to surprise our incredible audience.”
With the Tokyo E-Prix set for March 30, the Porsche 99X Electric, adorned in its new livery and piloted by Wehrlein (#94) and Félix da Costa (#13), is ready to dazzle fans and underscore the thrilling potential of electric racing.
