CASIO’s 50th watch anniversary celebration is marking significant milestones in the realms of watchmaking, design, and global culture, notably highlighted by the much-anticipated re-release of the iconic Casiotron watch. This landmark piece, known as “the world’s first digital watch with an automatic calendar function,” has been reintroduced in a limited edition that retains the original’s aesthetic and functionality with added modern adaptability.
The celebration continues with CASIO’s 50th-anniversary event at Hypebeast’s 41 Division, occurring from March 28 for two days. Titled “Down to Business: 50 Years of Watch Innovation,” this retro-inspired exhibition is a homage to CASIO’s enduring legacy in timekeeping. Attendees will embark on an immersive journey through CASIO’s five decades of breakthroughs, with a special emphasis on iconic models like the pioneering Casiotron and the robust G-SHOCK. The exhibition, arranged by decade, showcases a remarkable collection of CASIO’s innovative watches, including the seminal Casiotron, the 1983 Casio CFX-200 Scientific Calculator watch, the sleek 1985 PELA FS-10, and the 2001 WQV-10 Wrist Camera.
Guests are invited to closely interact with these historical pieces, experiencing them firsthand and capturing special moments through photographs. Further enriching the visit, attendees can view a special CASIO episode of Hypebeast’s Behind the Hype series, delving into the brand’s 50-year legacy of coveted designs. The inclusion of a “gotcha gotcha” vending machine offers unique souvenirs, ensuring visitors leave with a tangible memory of CASIO’s rich history.
“Down to Business: 50 Years of Watch Innovation” encapsulates CASIO’s ethos of innovation, durability, and utility, reflecting on its profound impact. Hypebeast’s 41 Division will transform into a retro office setting, complete with vintage tech, old-school office decor, and CASIO advertisements from yesteryears, offering a nostalgic yet enlightening glimpse into CASIO’s contributions to watch technology and culture over the past fifty years. This event not only pays tribute to CASIO’s innovations but also offers an insightful look into the brand’s significant influence on the watch industry and beyond.
Down to Business: 50 Years of Watch Innovation
March 28-29 10AM to 6PM
41 Division St.
New York, NY 10002
Visit CASIO’s official website to find out more information on the brand’s 50th anniversary and its special edition re-release of the Casiotron watch.
