A Japanese consumer electronics company founded in 1946 by Tadao Kashio. On top of making the world’s first electronic calculator, the company is also known as pioneers of the digital watch. In more recent times, CASIO’s line of G-SHOCK watches have become a fixture in the world of fashion, and some models are highly collectible. The G-SHOCK line is known for its durability and long battery life. CASIO gives its G-SHOCK watches the "Triple 10" stamp of approval — a battery life of 10 years, water resistance of 10 bar, and can survive a drop from a height of 10 meters.