Stüssy To Open New Flagship Store in New York City
After closing its SoHo outpost last year, the streetwear titan is opening up a new shop in the city’s Nolita neighborhood.
Stüssy is preparing to open a permanent flagship store in New York City’s Nolita neighborhood, according to Business of Fashion.
Following the success of its line-forming, pop-up archive store in May, the legacy SoCal streetwear imprint is preparing to take over the 5,600 square-foot retail outpost located at 50 Prince Street, which previously belonged to the city’s McNally Jackson bookstore, according to permits secured by the outlet.
The brand closed its former New York flagship store, which was located at 176 Spring Street in SoHo, at the end of last year. Notably, the outpost, which first belonged to Union, has now turned into Tremaine Emory’s Denim Tears storefront.
Stüssy’s new spot will neighbor many of the city’s streetwear titans, including Aimé Leon Dore, Kith and Noah. The store will become Stüssy’s third to open this year after the brand cut the ribbon on new flagships in Chengdu and Milan.
Stüssy, founded in 1984, first established its presence in New York City in 1991, when the label opened its inaugural store in the American fashion capital. The 40-year-old brand has not yet disclosed when its newest Manhattan shop will officially open its doors, but stay tuned to Hypebeast as more information about the all-new flagship becomes available.
