Moncler Grenoble Will Show FW24 Slopeside in St. Moritz
In an immersive mid-mountain experience.
Moncler is hitting the slopes. The label’s Moncler Grenoble offshoot of performance-based outerwear has just announced it’ll be taking over the St. Moritz slopes to showcase its Fall/Winter 2024 collection.
After opening its first-ever flagship outpost in St. Moritz at the close of 2023, it’s only right Moncler Grenoble takes its seasonal collection to the town’s ethereal mountain range. “The experience will embody the duality at the core of Moncler Grenoble: a coming together of high performance and high style,” the brand conveyed.
The show looks to “bring its global community together” amidst the striking St. Moritz landscapes, with an “outdoor experience befitting the DNA of the brand’s quintessential mountain line.” What the “experience” is remains unclear, but the brand emphasized its “immersive” nature in a recent press release.
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The Fall/Winter 2024 line was unveiled back in December, in a campaign shot in the Swiss Alps and fronted by renowned global athletes Shaun White, Perrine Laffont, Richard Permin and Cai Xuetong.
“Anything that you do in sport starts with how you feel in the gear you’re in,” White said in a statement at the time. “How you look and what you’re wearing puts you in the right mental state to let you do your job well. It’s all a confidence builder – even the colors you put on can exude your attitude.”
Moncler Grenoble will show its Fall/Winter 2024 collection in St. Moritz on February 3, 2024. Stay tuned to Hypebeast for more updates.
