The Latest Iteration of Feel House by UGG Will Have New Yorkers Looking Forward to Winter

An immersive, weeklong experience at HBX New York spotlighting the new UGGextreme™ collection.

Events 
2,518 Hypes 0 Comments

Since its inception, Southern California-based global lifestyle brand UGG created Feel House as a multi-sensory community space that encourages self-expression. This season, the brand is continuing that mission in Manhattan’s Lower East Side where the latest iteration of the event series will take place at HBX New York. The experience will feature the new UGGextreme™ collection, presented within a whimsical winter-inspired landscape. Both the setting and the product, which touts style and weather-proof functionality, will usher in winter by showing that the season can be fun when you have the right wardrobe staples.

The centerpiece of the Feel House experience will be an interactive installation that encourages shoppers to dream a good winter — a sentiment derived from the new assortment of UGGextreme™ footwear and outerwear. The new line of cold weather essentials, inclusive of footwear and jackets, combines utilitarian materials with the UGG brand’s signature fashion-centric approach, providing warmth and style that add an element of fun to facing the elements.

Feel House will also engage notable attendees and style-savvy members of the community with tactile elements that showcase the thoughtful materiality of the collection, like Vibram soles and Gore-Tex technology combined with the classic UGGplush™ lining. To ignite inner artistry and imagination, Tokyo and Brooklyn-based jeweler Marland Backus has created a limited-edition series of accessories to customize boots like the Adirondack Meridian Boot and the Shasta Boot styles, which will be offered with any UGGextreme™ purchase.

Feel House will be open to the public from October 20-October 26 at HBX New York. The limited-edition boot charms will be complementary with any UGGxtreme™ purchase, while supplies last.

Feel House
HBX New York
41 Division Street
New York, NY, 10002

Read Full Article

What to Read Next

A Closer Look at the UGG Brand’s Feel House Winter Wonderland at HBX New York
Footwear 

A Closer Look at the UGG Brand’s Feel House Winter Wonderland at HBX New York

Presented by UGG
Bringing Feel House to HBX, UGG celebrated the launch of its new UGGextreme™ Collection with an exclusive event.

See What Went Down During UGG's Feel House Launch at HBX New York
Events 

See What Went Down During UGG's Feel House Launch at HBX New York

Presented by UGG
The winter-themed weeklong experience launched with a kick-off event and an appearance from Cardi B and Offset.

UGG® Hosts Feel House HBX Panel on Mental Health and Creating Safe Spaces in Fashion & Beyond
Events 

UGG® Hosts Feel House HBX Panel on Mental Health and Creating Safe Spaces in Fashion & Beyond

Presented by UGG
Actor Beanie Feldstein, activist Anya Dillard, and others discussed fashion as a form of self-expression, mental health transparency, and more.


Nicholas Raefski Looks to the Hardships of the Hero’s Journey for SS24
Fashion

Nicholas Raefski Looks to the Hardships of the Hero’s Journey for SS24

Entitled “Sidewalk Tears”, the collection marks the second iteration of the designer’s three-part narrative saga.

Kiko Kostadinov SS24 Supplies Utilitarian Uniforms Draped With Vibrancy
Fashion 

Kiko Kostadinov SS24 Supplies Utilitarian Uniforms Draped With Vibrancy

Decking the halls of Palais de Tokyo with pattern-heavy ensembles to kick off the final day of Paris Fashion Week.

Official Images of the Nike LeBron 21 "Purple Rain"
Footwear

Official Images of the Nike LeBron 21 "Purple Rain"

A shoe inspired by Prince that’s fit for King James.

The Pokémon Company Apologizes After Van Gogh Museum Merch Sells Out Almost Instantly
Art

The Pokémon Company Apologizes After Van Gogh Museum Merch Sells Out Almost Instantly

Fans took to social media to share their disdain for how fast it sold out, criticizing the company’s ability to handle the situation.

Design Museum To Host an Extensive 65th Anniversary of Barbie Exhibition in 2024
Design

Design Museum To Host an Extensive 65th Anniversary of Barbie Exhibition in 2024

Featuring a handful of pieces from Mattel’s California archives.

Iranian Artist Arghavan Khosravi Releases Second Collaborative Edition With Avant Arte
Art

Iranian Artist Arghavan Khosravi Releases Second Collaborative Edition With Avant Arte

A surrealist multi-layered artwork entitled, ‘The Earring.’


Global Korean Icons Taeyang and JEON SOMI Share Their Wellbeing Journeys in lululemon’s “Find Your Wellbeing” Campaign
Events 

Global Korean Icons Taeyang and JEON SOMI Share Their Wellbeing Journeys in lululemon’s “Find Your Wellbeing” Campaign

Presented by lululemon
Pulling back the curtain on wellbeing, Taeyang and JEON SOMI share candid observations about preserving their sense of mind, body and spirit ahead of lululemon’s pop-up activation held in Seoul, Korea.

Ahluwalia Celebrates Bartenders Across the UK With Limited-Edition Satin Bomber
Fashion

Ahluwalia Celebrates Bartenders Across the UK With Limited-Edition Satin Bomber

The British label teamed up with Glenfiddich distillery for the project.

Dior Crafts New Official Wardrobe for Paris Saint-Germain
Fashion

Dior Crafts New Official Wardrobe for Paris Saint-Germain

Marking their third partnership.

Netflix's 'The Umbrella Academy' Final Season Confirmed to Release in 2024
Entertainment

Netflix's 'The Umbrella Academy' Final Season Confirmed to Release in 2024

The fourth and final season.

Enterprise Japan Unveils Latest FW23 Footwear Collection
Footwear 

Enterprise Japan Unveils Latest FW23 Footwear Collection

Presented by Enterprise Japan
Taking to the factory for its new campaign.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.