Enterprise Japan Unveils Latest FW23 Footwear Collection

Taking to the factory for its new campaign.

Footwear
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To accompany the launch of its Fall/Winter 2023 collection, footwear label Enterprise Japan taps into the heart of the supply chain for its latest campaign: The Factory.

Exploring inspirations from heritage sneakers and vintage materials, the new footwear collection is designed to balance both comfort and style following the original vision of the brand’s founder Maurizio Croceri. Introducing a range of new silhouettes as well as various iterations of its signature sneaker models, this season boasts versatility that’s built for everyday wear to complement any outfit.

The EGG Rocket arrives in a selection of its classic BICOLOR paneled colorways as well as a vintage-inspired iteration with purposefully scuffed design across the upper that comes in low-top and mid-top versions. Whereas, the Rocket GOAT is the brand’s more clean, minimalist offering that gives an understated look to suit any outfit. As well as denim and suede iterations, the EGG Rocket also gets a CROCODILE makeover that incorporates elevated textures with a croc-print calfskin upper and elephant print inserts.

Elsewhere, the FW23 collection sees new silhouettes added to the brand’s roster including the EGG Skater which features a chunky upper and thicker 8mm laces inspired by iconic skate shoes. The season’s stand-out colorway of this particular range, however, is the SPIRALS design that fuses calfskin and mesh upper to create an optical-print lining as well as an airbrushed upper.

Another introduction to the new range is its women’s offering which includes this season’s EGG Low SHADED which arrives with muted hues and colorblocked patterns. Giving a gradient feel with lighter shades, the upper merges the brand’s staple fabrics of calfskin and suede, and is presented with two lace options in a terry and polyester fabric.

The collection is rounded off with the archetypal SLIDE, built for everyday wear from outdoors to inside. Similarly to the rest of the FW23 range, the two colorways — black and white — arrive with a side calfskin and canvas mix, and an EVA bottom for added comfort.

To shop Enterprise Japan’s latest FW23 footwear collection, visit the brand’s website.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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