Minimalism Is No More at Jil Sander SS24

Luke and Lucie Meier strayed away from tradition with a bold collection dominated by striking silhouettes and tonal hues.

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Since its founding in 1968, Jil Sander‘s Luke and Lucie Meier have kept minimalism at the forefront. The brand’s customary slot on the Milan Fashion Week schedule is often mesmerizing, delivering a motocross-inspired wardrobe for Fall/Winter 2023. This season, Jil Sander strays away from its toned-down identity to provide an exquisite affair of daring silhouettes.

Spring/Summer 2024 is overwhelmed by statement-making uniforms for sophisticated soldiers, seeing co-ed looks stand on the line between formal and futurism. Oversized blazers and poplin shorts were complemented by intricate tops made from circular disks, seeing edgy schoolboys walk the runway in ribbed shirting with bedazzled collars. Leather fringes came alive on ornamented tops and maxi dresses, while exaggerated pointed accents enhanced tonal uniforms. Disformed silver circles outlined jumbo-sized punctures that revealed skin beneath, followed by an array of refined snakeskin looks.

Mockneck ruffled layering boldly amplified sealed trench coats with slashed arms, seeing abstract cat paintings stare down the audience on vibrant dresses and sweater vests. Finally, faux rhinestones decorated strapped heels and platformed loafers, completing the collection with leather bags in all shapes and sizes.

Take a closer look at Jil Sander’s SS24 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.

Elsewhere, Ferrari SS24 is the epitome of luxury and desire.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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