Golden Concept Reveals Its First Automatic Swiss-Made Watch Line

Featuring a regular automatic version, and a skeleton variation.

Watches
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In pursuit of expanding its creations beyond the limitations of Apple Watches, Golden Concept has launched its very own Swiss-made watch collection.

Launched in 2015, the Swedish label is known for its luxury Apple Watch cases and bezels, which are loved by celebrities around the world. Previously, the design-focused brand also collaborated with the likes of mastermind Japan to produce unique watch cases imbued with streetwear and grunge appeal.

Golden Concept’s latest timekeeping creations consist of a regular edition and a skeleton variant. Both watches are powered by Swiss movements, with the normal version running on the SW200 automatic, while the latter operates on the SW300 skeleton caliber. Arriving in stainless a steel case measuring 38.1mm in diameter, the watches are fitted with sapphire crystals and are equipped with 5 ATM water resistance.

Speaking on this breakthrough of a release, Puia Shamsossadati, Golden Concept’s CEO and creative director explains that “Creating the Automatic Swiss-Made Watch fulfills my passion for horology and timekeeping. As a designer, I’ve always aimed to blend luxury and innovation. The intricate charm of Swiss automatic watches, with their gears’ dance and mechanical heart’s elegance, has captivated me.”

The new watches will not be available until January 2024. For those who are interested, keep an eye out on Golden Concept’s website.

In other watch news, Raymond Weil launches the new Freelancer Diver 2775 collection.

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