Rihanna Fronts Savage X Fenty's New Sheer X Lingerie Campaign
The line, designed by Rih herself, is out now.
Ringing in the launch of Savage X Fenty’s all-new Sheer X lingerie collection, Rihanna on Monday debuted the brand’s latest cuts in a slew of new campaign images featuring her pregnancy bump, shot by Dennis Leupold. The line, which Rihanna designed herself, looks to strike the middle ground between comfortable and sensuous with breathable materials and lightweight constructions.
In an interview with ELLE, Rih said, “I always like to bring a fresh take to lingerie in a way that feels authentic to Savage X Fenty, and Sheer X is the next phase of that. It’s all about balance with this collection—supportive and sexy.”
On Instagram, Rihanna pulled back the curtain on the collection’s campaign images, writing, “new fav’s ….sheer x group dropping rn!” The official Savage X Fenty Instagram account also shared the promotional photography, adding, “Go ‘head @badgalriri, break the internet.”
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Inside the Sheer X collection, Savage X Fenty introduces its first spacer demi bra, made from soft non-foam material. Additionally, the range features underwear in cheeky and thong styles, with colorways spanning red pink, terracotta pink and black caviar. Savage X Fenty’s Xtra VIP members can purchase the Sheer X VIP Box, which includes the demi spacer bra, thong panty and a limited-edition skirt.
Savage X Fenty’s Sheer X line is now available to shop on the brand’s webstore. Take a look at the campaign in the gallery above.
In more fashion news, Awake NY dropped a capsule collection honoring Gil Scott-Heron’s life and work.
