Michelob ULTRA is back to celebrate WNBA All-Star Weekend. Starting July 14th through the 15th, Michelob ULTRA is excited to celebrate WNBA All-Star Weekend, home of the defending WNBA Champion Las Vegas Aces. As the official beer sponsor of the NBA, Michelob ULTRA aims to deliver for basketball fans attending All-Star Weekend. To kick off All Star weekend, the beer brand will unveil custom merch dedicated to the 2023 WNBA All Star Game. Showcasing its commitment to women in sports, Michelob ULTRA co-created the capsule in partnership with Wild Collective, a female-owned lifestyle brand known for its custom major league and collegiate fan apparel. The capsule’s hoodie, T-shirt and tank pay tribute to WNBA athletes and All-Star’s third-year return to Las Vegas.

Michelob ULTRA became the Official Beer Partner of the NBA in 2020, and has since then, introduced experiential activations like the #ULTRADrip Cam, the award-winning Michelob ULTRA Courtside experience, the ULTRA NBA Team Cans and most recently, the 2023 NBA Championship Bottles designed in collaboration with legendary artist Futura. The beer brand dedicates its latest merchandise to WNBA All-Star Game, capturing the city’s local zeitgeist and fandom.

The range includes unisex and women’s styles: a gray tank top, an all-black T-shirt and a blacked-out hoodie rounding out the collection. The thematic basketball and dice motif incorporated across the range pays homage to Las Vegas Aces’ very own Sin City, while co-branded ULTRA and “All-Star” logos hit the sleeves and lower panels of select pieces. Highlighted in the capsule is the women’s hoodie, decorated with the silhouette of a WNBA athlete enveloped in star graphics and “LV 2023” branding. The merchandise will be available for fans to browse and purchase during a limited-time run.

Stay in the know and follow more of Michelob ULTRA’s sports-related activations on Hypebeast here. Learn more about All-Star Weekend by following @MichelobULTRA and #ULTRACourtside.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.