Sir Jackie Stewart Fronts the Formula 1 x NAHMIAS Campaign Ahead of the Miami Grand Prix
The Los Angeles-based label merges high-performance racing aesthetics with California skate culture in a new collaborative capsule.
Summary
- Formula 1® has officially partnered with LA-based premium clothing brand NAHMIAS for a brand-new lifestyle apparel collection
- The capsule features moto jackets, technical track sets, hoodies, and graphic tees that blend modern streetwear with classic racing uniforms
- The collection debuted on May 1, coinciding with the highly anticipated Miami Grand Prix 2026 where ans can purchase the gear online or at an exclusive weekend-long pop-up experience located in the Miami Design District
As Formula 1 continues to cement its status as a global lifestyle and cultural powerhouse, the premier motorsport organization has teamed up with Los Angeles-based label NAHMIAS for a brand-new apparel collection. Unveiled just in time for the F1 Miami Grand Prix 2026, the collaboration perfectly marries the high-octane energy of the racetrack with refined, contemporary streetwear, giving fans a fresh way to connect with the sport off the grid.
Founded in 2018 by self-taught designer Doni Nahmias, the brand is traditionally rooted in California’s surf, skate, and music culture. For this special capsule, NAHMIAS shifted gears, drawing heavy inspiration from the precision and intention of traditional racing uniforms. “We wanted to take that feeling and reinterpret it through the NAHMIAS lens to make something that feels real, elevated, and connected to modern fashion,” the founder and Creative Director explained.
The resulting collection is anchored by standout pieces like moto jackets adorned with bold insignia and technical track sets meticulously designed to mirror the look of authentic driver suits, as seen in the campaign fronted by Sir Jackie Stewart, former British racing driver. Balancing out the high-performance aesthetics, the capsule also includes more relaxed everyday staples like hoodies, fleeces, and tees. The garments are unified by co-branded Formula 1 and NAHMIAS graphics, alongside subtle nods to the label’s recurring “Miracle Academy” motif.
The NAHMIAS x Formula 1 collection officially dropped on May 1 and is available globally via the official F1 Store and NAHMIAS websites. Fans in town for the race can also shop the line—including an exclusive, limited Miami capsule—at a dedicated pop-up located in the Miami Design District running through May 4. Looking ahead, the two brands plan to continue their partnership with exclusive drops tied to other key global race destinations throughout the current season.
