Pharrell Opens Louis Vuitton-Focused "Skateboard" Instagram Account

Building up to his runway debut tonight.

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Pharrell‘s highly-anticipated Paris Fashion Week debut is almost here. The multi-faceted creative has been teasing his arrival left and right, now giving an immersive first look at what he will deliver as Creative Director at Louis Vuitton.

Pharrell recently revealed his first campaign for the luxury fashion House, blasting pregnant Rihanna covered in Louis Vuitton accessories across Paris. Now, the designer gives another sneak peek ahead of his first show on June 20, opening a brand-focused Instagram account to mark his entrance.

The account named “skateboard” has made six posts since launching three days ago, the first picturing Pharrell holding a golden LV monogram skateboard to reference the tag. Louis Vuitton’s classic brown leather emblems decorate pristine leather jackets with “PUPIL KING” lettering and illustrative beading at the rear. Finally, the most recent post shows Pharrell’s entry card into Louis Vuitton’s Parisian office, further building anticipation.

In case you missed it, Dhruv Kapoor SS24 enters its own sci-fi intergalactic universe.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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