NIGO Reiterates His Contemporary Vision for KENZO With the Help of VERDY for SS24

NIGO and VERDY give Hypebeast an exclusive interview on their collaborative process.

Fashion 
11,617 Hypes 9 Comments

There looks to be something in the air when it comes to LVMH brands and Parisian bridges. At the start of Paris Fashion Week this season, fans saw Pharrell Williams make his debut as Louis Vuitton‘s menswear creative director on the iconic Pont Neuf bridge. Now, longtime friend and colleague NIGO has staged the Spring/Summer 2024 season at yet another memorable location. NIGO continues to bring the real-to-wear ethos to Paris.

Suspended above La Seine with the Eiffel Tower and the Parisian sunset as the background, a star-studded group of VIPs crossed the Passerelle Debilly to experience the show. The location might just have been a symbolic gesture that further perpetuates the designer’s constant notion to bridge the East and the West. The collection, titled “City Pop Paris,” ties together Kenzo Takada’s legacy and NIGO’s contemporary vision. The soundtrack was a nod to the designer’s teenage years in the ’80s in Japan — a mix of pop, funk and boogie, which set the soundtrack for a graphic, preppy and poppy look. Notable attendees include Kyle Kuzma, Winnie Harlow, Offset and even Pharrell, himself. The collection drew attendees from around the world, as they take in NIGO’s fourth season at the house. Continuing to stay true to the brand’s Japanese roots, NIGO takes inspiration from traditional garbs to create the structured silhouette seen throughout the entire collection. The Judo uwagi stands out as the East and West amalgamation that sees NIGO’s spin on the typical chore jacket.

The collection was a mix of suits and formal tailoring as well as soft tailoring that take on less conventional shapes. Presenting both a womenswear and menswear collection, KENZO announces that Girls Don’t Cry Japanese designer, VERDY collaborated with NIGO on many of the pieces seen in the collection. VERDY lent his creative talents to the clothing, truly making this collection an amalgamation of streetwear and luxury. Not only were the collaborative pieces a creative dialogue between both Japanese artists, but it truly bridges each designer’s notion of East meets West through a KENZO lens. Utilizing VERDY’s signature graphics, combining with NIGO’s titular motifs, the collection is an expansive rendition of KENZO’s traditional codes. The KENZO flower has been refined, giving a more abstract aesthetic and is applied on various pieces. Structure was the name of the game, with NIGO and VERDY focusing on box-cuts. Juxtaposition saw cargo shorts paired with oversized button downs.

To better understand NIGO and VERDY’s creative process, Hypebeast spoke with the two designers about their relationship and how this collaboration came about in an exclusive conversation. Take a look below.

Hypebeast: Both of you have worked together on many projects throughout the years. How do you describe your collaborative process?

Nigo: It’s just like an everyday conversation. Working together arises naturally from the relationship.

VERDY: Our collaborative process is very organic. Nigo and I often meet to catch up and we’ll share any good ideas we may have. If we both like an idea then I design the graphic. When the graphic is done, Nigo then figures out how he wants to apply the graphic – Will it go on a t-shirt, hat, accessory, etc. Then he will share with me and we will agree on what items to make.

What was it like collaborating for Kenzo versus with HUMAN MADE or Girls Don’t Cry? How did this collaboration come about?

Nigo: Most of what we’ve done before has been simple, classic but this gave us the chance to use VERDY’s graphics on some more complicated and interesting pieces.

I’d had it in mind to do something together since I started at KENZO, but I wanted to focus on the legacy of Kenzo Takada first. Now we’e arrived at my fourth collection here, it felt like the right time to play this card.

VERDY: The process is similar, the only difference is that a HUMAN MADE and the Girls Don’t Cry collaboration has a more streetwear approach. With Kenzo, it is a more luxurious approach, so I was very happy to see my graphics in an elevated and luxurious level and featured on different silhouettes and fabrics.

This collaboration was also very organic. I couldn’t be present for Nigo’s first collection so I saw it on Youtube and I thought how crazy good it was. So when he was back in Tokyo, I congratulated him and he told me that he wanted to work with me at some point during his creative role at Kenzo and now we are here.

What does Kenzo mean to both of you? What aspects of the house motifs did you want to keep and what touches have you added that make the collab so unique for the house?

Nigo:I saw Kenzo Takada’s in real-time when I was young. To see a Japanese designer doing what he did in Paris was a huge inspiration for me.

VERDY: Kenzo is special to me because I’m Nigo’s first collaboration since his appointment as the creative director of a French luxury fashion house. It is also my first time collaborating with a fashion house, and the fact that it carries a lot of Japanese heritage is very special to me.

In other fashion news, Lemaire SS24 is the perfect amalgamation of functionality and class.

Read Full Article

What to Read Next

NIGO and VERDY Collaborate on KENZO SS24 Capsule
Fashion

NIGO and VERDY Collaborate on KENZO SS24 Capsule

Featuring a variety of graphic tees, hoodies, hats and more.

sacai Experiments With Swollen Utility for SS24
Fashion

sacai Experiments With Swollen Utility for SS24

Chitose Abe left her trademark bomber jackets behind, presenting a utilitarian wardrobe overwhelmed by inflated silhouettes.

Paris Fashion Week SS24 Street Style
Fashion 

Paris Fashion Week SS24 Street Style

Casual layering is emphasized for the transitional Fall weather.


Isabel Marant SS24 Is a Feast for the Senses
Fashion

Isabel Marant SS24 Is a Feast for the Senses

The collection is destined for a good time packed with diverse textures across utilitarian uniforms and thrilling partywear.

The 'Dumb Money' Trailer Retells the Infamous GameStop Short Squeeze
Entertainment

The 'Dumb Money' Trailer Retells the Infamous GameStop Short Squeeze

The film, starring Paul Dano, is out on September 22.

Tobey McIntosh and His Crenshaw Skate Club x Air Jordan 36 Low PE for Hypebeast’s Sole Mates
Footwear 

Tobey McIntosh and His Crenshaw Skate Club x Air Jordan 36 Low PE for Hypebeast’s Sole Mates

The CSC founder sheds light on the special details of his Jordan collaboration and being a catalyst for positive change in his local LA community.

Kiko Kostadinov SS24 Envisions the Daily Student Routine at Lycée Henri-IV
Fashion 

Kiko Kostadinov SS24 Envisions the Daily Student Routine at Lycée Henri-IV

The London-based designer returns to academic grounds once again.

Cecilie Bahnsen Debuts Mary Jane-Inspired ASICS GT-2160 Collaboration
Footwear

Cecilie Bahnsen Debuts Mary Jane-Inspired ASICS GT-2160 Collaboration

Available during Paris Fashion Week or on July 5 via the designer’s website.

3.PARADIS' SS24 Runway Debut Was Bold and Unafraid
Fashion

3.PARADIS' SS24 Runway Debut Was Bold and Unafraid

Delivering a four-part collection that communicates its 10-year history.


JUUN.J SS24 Draws from Martin Margiela, Motocross, and Outer Space
Fashion

JUUN.J SS24 Draws from Martin Margiela, Motocross, and Outer Space

Exploring day-to-night-to-afterparty uniforms.

There's "Nothing New" to See Here With 032c SS24
Fashion

There's "Nothing New" to See Here With 032c SS24

Maria Koch carries over brand staples, reworks them and serves it all up in a washed-out palette, reminding us of the clothes we already have.

Look Inside niceworkshop.'s Paris Showroom
Design

Look Inside niceworkshop.'s Paris Showroom

Exploring the Seoul-based design studio’s latest furniture and object creations.

GROCERY Shares GROSPORTS' "Off the Field" Capsule Collection
Fashion

GROCERY Shares GROSPORTS' "Off the Field" Capsule Collection

Exploring a baseball inspiration.

There are Multiple Versions of 'Spider-Man: Across The Spider-Verse' in Theaters Now
Entertainment

There are Multiple Versions of 'Spider-Man: Across The Spider-Verse' in Theaters Now

Adding to the multiverse theme of the film with varied experiences for audiences.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.