Girls Don't Cry

Girls Don’t Cry is a Tokyo-based brand founded by VK Design’s Verdy, who also spearheads the brand/skate team Wasted Youth. The label began as a T-shirt he gifted to his wife while they were at a pop-up in Los Angeles, and has since become one of the most coveted names in and out of Japan. Within three years of its inception, Girls Don't Cry has linked up with the likes of Nike SB, Carrots, Undercover and Human Made, receiving the co-sign from streetwear icons Jun Takahashi and NIGO.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Girls Don’t Cry, Telfar, bagjack GOLF and more.

Girls Don’t Cry Announces Release for Latest Apparel and Accessories Capsule
Fashion

Girls Don’t Cry Announces Release for Latest Apparel and Accessories Capsule

A wide in-store and online drop.

Verdy Taps Alex Moss New York for Girls Don't Cry/Wasted Youth Jewelry Collection
Fashion

Verdy Taps Alex Moss New York for Girls Don't Cry/Wasted Youth Jewelry Collection

Available exclusively at Isetan Shinjuku.

Verdy Shares Close-Up Look at the Upcoming Girls Don't Cry Apparel and Accessories Capsule
Fashion

Verdy Shares Close-Up Look at the Upcoming Girls Don't Cry Apparel and Accessories Capsule

Featuring cozy hoodies, crewnecks, tees and more.

Verdy Designs Girls Don't Cry Delicacies for Exclusive Restaurant été
Food & Beverage

Verdy Designs Girls Don't Cry Delicacies for Exclusive Restaurant été

Exclusive chocolates, packaging and keychains.

"Verdy's Gift Shop" Offers Exclusive Items at Isetan Shinjuku
Fashion

"Verdy's Gift Shop" Offers Exclusive Items at Isetan Shinjuku

A special selection of Wasted Youth and Girl’s Don’t Cry items and collaborations.

Girls Don't Cry x HUMAN MADE Is Here To Liven up Your FW20 Wardrobe
Fashion

Girls Don't Cry x HUMAN MADE Is Here To Liven up Your FW20 Wardrobe

Varsity jackets and borg fleeces are joined by T-shirts, sweats, caps, totes and even lifestyle goods.

Girls Don't Cry x NEEDLES Clothing Collaboration Revealed Through Moody Lookbook
Fashion

Girls Don't Cry x NEEDLES Clothing Collaboration Revealed Through Moody Lookbook

Verdy and Keizo Shimizu join hands for their first project together.

Verdy and Minions Tease New Collaboration That's Full of Personality
Fashion

Verdy and Minions Tease New Collaboration That's Full of Personality

Two iconic characters, the Minions and Vick, together for the first time.

kZm Signs On VERDY and VARP for Exclusive “VIRTUAL DISTORTION” Capsule
Fashion

kZm Signs On VERDY and VARP for Exclusive “VIRTUAL DISTORTION” Capsule

In conjunction with a live performance by the Japanese rapper.

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.