Girls Don't Cry
Girls Don’t Cry is a Tokyo-based brand founded by VK Design’s Verdy, who also spearheads the brand/skate team Wasted Youth. The label began as a T-shirt he gifted to his wife while they were at a pop-up in Los Angeles, and has since become one of the most coveted names in and out of Japan. Within three years of its inception, Girls Don't Cry has linked up with the likes of Nike SB, Carrots, Undercover and Human Made, receiving the co-sign from streetwear icons Jun Takahashi and NIGO.
Featuring Supreme, Palace, Girls Don’t Cry, Telfar, bagjack GOLF and more.
A wide in-store and online drop.
Available exclusively at Isetan Shinjuku.
Featuring cozy hoodies, crewnecks, tees and more.
Exclusive chocolates, packaging and keychains.
A special selection of Wasted Youth and Girl’s Don’t Cry items and collaborations.
Varsity jackets and borg fleeces are joined by T-shirts, sweats, caps, totes and even lifestyle goods.
Verdy and Keizo Shimizu join hands for their first project together.
Two iconic characters, the Minions and Vick, together for the first time.
In conjunction with a live performance by the Japanese rapper.
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