Girls Don't Cry

Girls Don't Cry Top 100

Profile

Founded 2017
Headquarters Tokyo, Japan

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Description

Girls Don’t Cry is a Tokyo-based brand founded by VK Design’s Verdy, who also spearheads the brand/skate team Wasted Youth. The label began as a T-shirt he gifted to his wife while they were at a pop-up in Los Angeles, and has since become one of the most coveted names in and out of Japan. Within three years of its inception, Girls Don't Cry has linked up with the likes of Nike SB, Carrots, Undercover and Human Made, receiving the co-sign from streetwear icons Jun Takahashi and NIGO.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring The North Face, Saint Mxxxxxx, Girls Don’t Cry and more.

Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule
Fashion

Cherry Los Angeles x Girls Don't Cry Connect on Valentine's Day Capsule

The California outfitter reteams with VERDY’s label for a follow-up to December’s delivery.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Palace, NEIGHBORHOOD, YZY, Girls Don’t Cry and more.

Cherry Los Angeles Taps VERDY for Three-Piece Girls Don't Cry Capsule
Fashion

Cherry Los Angeles Taps VERDY for Three-Piece Girls Don't Cry Capsule

An in-store exclusive.

UPDATE: 3.1 Phillip Lim Issues Apology to Verdy
Fashion

UPDATE: 3.1 Phillip Lim Issues Apology to Verdy

After Verdy publicly stated that he felt tees from 3.1 Phillip Lim’s SS25 collection copied his Girls Don’t Cry brand’s designs.

Swatch Unveils Four New Collaborative Watches with VERDY
Watches

Swatch Unveils Four New Collaborative Watches with VERDY

Featuring his iconic character VICK, as well as Wasted Youth and Girls Don’t Cry designs — in addition to a playful wall clock.

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