BEAMS is often tapped by various footwear brands to either put its own twist on one of their inline models or host an exclusive release. We recently witnessed the Japanese retailer link up with Timberland for a MOC TOE collaboration, and now it’s traveling across the pond to Boston, Massachusetts to team up with Reebok and introduce a brand new CLUB C BULC silhouette.
The silhouette is essentially a beefed-up variation of the Club C and was designed to pay homage to skateboarders. It’s fitted with crispy leather uppers, rubberized toe caps and outsoles for added stability and traction, all of which are shrouded in a clean white hue. The tongues have been injected with extra padding to show off a fatter aesthetic that nods to traditional skate sneakers as well as the Y2K fashion trends of baggier clothing from the early ’90s and ’00s. In terms of branding, you’ll find the lateral windows host the traditional “Reebok” lettering while the tongues are embellished with “BEAMS” text.
Elsewhere in sneakers, Anuel AA was named one of Reebok’s newest brand ambassadors.