Starring French skateboarder Lucas Puig, Hélas joins the athlete on a journey across the Biarritz coastline for the collection’s debut. 1970s Jazz groups inspire the offering, paying tribute to the dated musical genre and its contribution to the current melodic landscape. Here, Hélas crafts its own striped Coogi sweaters delivered with wavy patterns in blue, green, beige, and red tones. The brand’s umbrella emblem is seen under construction on graphic tees, while illustrative Jazz enthusiasts are scribbled onto long-sleeve polos beneath “HÉLAS JAZZY” lettering.
Elsewhere, two-toned nylon tracksuits and gradient hoodies supply everyday staples for transitional weather accompanied by astrological moon symbols that sport dangling umbrellas as accessories. Finally, a series of branded bucket hats and caps complete the range injected with Hélas’ sportswear identity.
Take a closer look at Hélas’ Spring 2023 collection in the gallery above. The offering is available to shop now via the brand’s website.
In other news, Polite Worldwide drops “Dreamy” SS23 collection.