Transport From Gucci Town to Vans World Via Shoeboxes in This New 'Roblox' Scavenger Hunt
Find the pieces and unlock Gucci x Vans shoes or a skateboarding-inspired backpack.
For fashion-loving gamers, Gucci Town is the Roblox world you want to be in. Now, following on from Gucci Vault’s “Continuum” Vans collaboration, Gucci Town announces its partnership with Vans World in which players will be able to cross between to unlock special items in the metaverse.
Designed like a scavenger hunt, players will transport from Gucci Town into Vans World through shoe boxes in order to hunt for swatches. The result of finding all the pieces is either a shoe or a skateboarding-inspired backpack, which can be styled on your Roblox character.
The worlds are quintessential of both brands, bringing together Gucci iconography and graphics with Vans’ footwear and materials, such as checkerboard print details. Gucci Vault “stores” will house virtual iterations of the physical footwear collaboration, while fabrics and patterns inspire plenty around you.
Gucci Town and Vans World’s new scavenger hunt starts today and ends on May 13.
In other news, Olaolu Slawn is debuting a new large-scale installation at Dover Street Market London.
