Soulland‘s Copenhagen Fashion Week Spring/Summer 2023 runway show, “Spring Devil,” was anything but hellish. Instead, the collection — which first debuted as the Special Project of the 102nd edition of Pitti Uomo — was filled with childish nostalgia, delivering its first genderless collection that centered around a Hello Kitty collaboration. Now, the capsule has arrived.
The drop is fronted by a suit, combining beige corduroy with Hello Kitty embroidery all over the blazer and trousers. Both garments are unlined and fit loose, leaning into Soulland’s genderless aesthetic by creating a silhouette that can adorn all bodies. Likewise, flowy tencel shirts (in long and short sleeve formations) are perfect for dressing up or down, as is the Neda dress which combines cutesy graphics with a soft pastel pink base across a slip silhouette.
Elsewhere, staple pieces like hoodies and T-shirts take a more relaxed approach, opting for a subtler use of Hello Kitty graphics working black, white, and pink essentials. And for a final flourish of fun, Soulland delivers a tight-fitted wool-mix turtle neck vest that incorporates intarsia-knit into the chest, putting Hello Kitty front-and-center.
Soulland’s Hello Kitty collaboration can be seen in the gallery above, and everything is available to shop online now. Prices range from $120 USD to $710 USD.
For more fun fashion, check out the SS23 drop from Polite Worldwide.