Hello Kitty Stomps the Runway in Soulland's SS23 "Spring Devil" Collection

Sitting alongside new collaborations with Li-Ning, Ace & Tate and Danish knitwear designer Lærke Bagger.

Fashion
2,783 Hypes 0 Comments

Silas Adler and Jacob Kampp Berliner’s Soulland is back on home soil for Copenhagen Fashion Week, presenting the second act of its Spring/Summer 2023 collection, “Spring Devil.” First debuted as the Special Project of the 102nd edition of Pitti Uomo, “Spring Devil” is Soulland’s first completely genderless collection, designed to be worn by the wearer at their own accord and thought about unobstructed by gender norms or constraints. The result is something that plays on silhouette, texture and tone, working on playing into one’s body and the various shapes and sizes we humans come in — and of course, everything follows the brand’s sustainable messaging, with everything being made from either a minimum of 50% certified organic or recycled content, at least 50% lyocell, or entirely from deadstock fabric.

The CPHFW show took place in the romantic Frederiksberg Gardens, saturating its audience in the sunshine as a diverse cast of models presented the “Spring Devil” collection. Here, we found new installments to its collaborations with Li-Ning and Ace & Tate, as well as another with the Danish knitwear designer Lærke Bagger, and a new partnership with Hello Kitty.

But before all of this was the collection itself. It opened with texture, notably corduroy and ribbed pieces that went from consuming the body to skimming it. This set the tone for what was to come, a seasonal array punctuated by airy aprons, the soft layering of smooth white shirts and underpinnings, and an almost monogram-like crepe suit worked in conjunction with lace hooded dresses and matching two-piece ensembles, as well as genderless elongated tops that doubled up as dresses with their boucle-like knit structure and alien graphic.

The artwork only continued to grow as Helly Kitty pieces came onto the runway, working T-shirts, dresses and shirts with the kawaii graphic. To contrast the light, Soulland presented the devilish side of its collection through burgundy leather-esque zip-up dresses and a black-brown bomber jacket that was arguably a key piece in the show, while even matte silver trench coats gave a slightly subverted attitude to something otherwise coded in tradition.

As for its Li-Ning footwear, Soulland continues its “PRE-INTER-POST” initiative with a focus on “PRE” and “POST,” tapping into the world of running and also undertones of what happens outside of this high-energy lifestyle. As a result, silver sneakers look space-age and as if they were designed in the 1990s, envisioning what footwear would look like in 2022, while other pairs reflect on design touches that have previously infiltrated the forward-thinking sneakers from Soulland’s Li-Ning collaboration.

Speaking on the SS23 collection, Adler said:

“For this season, we have broken down the lines between our menswear and womenswear and tried to build on something new. Soulland is an energy, and this should be the focus. I have been working on finding a balance between menswear and womenswear for years. I love designing different silhouettes, but I don’t think it’s my job to decide or define who wears what and why. I think it’s time to break down some boundaries. This is a start of something new for us.

The more I create stories and build the collections around these stories, the more personal the collection becomes. It gives me the opportunity to dig even deeper into our universe and explore and play with Soulland in new ways. The Spring Devil is a creature, I think a lot of us can relate to. It’s not out to harm us, necessarily, but it feeds on getting us to do things that are on the edge. We all know that feeling, most of us have a Spring Devil around us, but also inside us.”

Take a look at Soulland’s SS23 collection, “Spring Devil,” in the gallery above. Stay tuned to Hypebeast for more CPHFW content.

In other news, HYSTERIC GLAMOUR and Kiko Kostadinov are closer to revealing their collaboration.

Read Full Article

What to Read Next

Soulland Introduces the "Spring Devil" With SS23 Pitti Uomo Show
Fashion

Soulland Introduces the "Spring Devil" With SS23 Pitti Uomo Show

Debuting collaborations with Li-Ning and Ace & Tate.

Holzweiler Skydives Onto the Runway for SS23 "In Motion" Collection
Fashion

Holzweiler Skydives Onto the Runway for SS23 "In Motion" Collection

Taking to Copenhagen Fashion Week with recycled parachutes and aviation-inspired garments.

NAMESAKE Shares How Fashion Saves Lives in SS23 "LIFEGUARD" Collection
Fashion

NAMESAKE Shares How Fashion Saves Lives in SS23 "LIFEGUARD" Collection

Strengthened by brotherhood.


Burberry to Reschedule SS23 London Fashion Week Runway Show
Fashion

Burberry to Reschedule SS23 London Fashion Week Runway Show

Now scheduled to take place on September 26, 2022.

New Balance MADE in USA 990v3 and 990v2 Arrive in Red Tones
Footwear

New Balance MADE in USA 990v3 and 990v2 Arrive in Red Tones

From “Scarlet” to “Chrysanthemum.”

NVIDIA's Omniverse Engine Can Create Hyper-Realistic Digital Avatars
Tech

NVIDIA's Omniverse Engine Can Create Hyper-Realistic Digital Avatars

To be used for commercial services or video games alike.

WESN Celebrates International Mustard Day With a Yellow G10 Microblade
Design

WESN Celebrates International Mustard Day With a Yellow G10 Microblade

A welcome touch of color for your EDC loadout.

LEGO Celebrates 90th Anniversary By Opening Its Biggest Store in the World
Toys

LEGO Celebrates 90th Anniversary By Opening Its Biggest Store in the World

The Leicester Square location is back.

Rivian Tests Dual-Motor R1T and R1S In the New Zealand Winter
Automotive

Rivian Tests Dual-Motor R1T and R1S In the New Zealand Winter

Hoping to provide a more accessible tier for the two EVs.


DAIRIKU's BEAMS "Future Archive" Capsule Revisits Hollywood Renaissance
Fashion

DAIRIKU's BEAMS "Future Archive" Capsule Revisits Hollywood Renaissance

Delivering biker and rockabilly-inspired fits.

Laura and Deanna Fanning Tease HYSTERIC GLAMOUR x Kiko Kostadinov Women's Collab
Fashion

Laura and Deanna Fanning Tease HYSTERIC GLAMOUR x Kiko Kostadinov Women's Collab

Originally revealed a few months back.

Kevin Durant Is Reportedly Open To Playing With James Harden Again
Sports

Kevin Durant Is Reportedly Open To Playing With James Harden Again

Following rumors of showing interest in the 76ers.

Video Game Streaming Sees Significant Drop In Audience Over Last Quarter
Gaming

Video Game Streaming Sees Significant Drop In Audience Over Last Quarter

Facebook Gaming was hit the hardest with a 51% decline in hours watched.

Check Out the Campaign for YEEZY GAP's YR 3022 YZYGAP SHDZ
Fashion

Check Out the Campaign for YEEZY GAP's YR 3022 YZYGAP SHDZ

Kanye West, Lil Uzi Vert and Steve Lacy also showed off new matching tattoos.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.