Diesel FW23's Durex Collaboration Promotes "Sucsexful Living"
Glenn Martens creates hybrid “Big D” logos and applies them to denim essentials.
For Fall/Winter 2023, Diesel and Durex ask you to practice safe… styling.
As seen during the House’s Milan Fashion Week FW23 runway show, Glenn Martens has produced a collection that copulates Diesel with Durex, with the capsule climaxing around the statement “For Sucsexful Living,” riffing off the House’s slogan “For Successful Living.”
The collaboration started with Durex dumping 200,000 condom boxes on the runway as Diesel’s show centerpiece, and now, it has spawned into a fully-fledged wardrobe. Straight-leg jeans finished in a light blue wash are adorned with the “For Sucsexful Living” mantra on the leg, and once again inside the jeans on a tab. Elsewhere, Durex’s logo is reworked with Diesel’s “Big D” emblem, adorning hoodies and T-shirts like box logos.
In true Diesel fashion, even pieces like the cap are crafted in denim — of course, it too features the collaborative logo and playful slogan. But that’s not all: per Durex, “The condom avalanche was a precursor to an additional 300,000 condoms to be distributed for free worldwide in April and while supplies last at all Diesel mono-brand stores and select distributors. The message is freedom, choice, respect and sex positivity.”
Priced from $95 USD to $225 USD, the Diesel x Durex drop will arrive on April 28 at select boutiques and on Diesel’s website. Take a closer look at the collection above.
In other news, Soulland has released the SS23 Hello Kitty collaboration.
