Calvin Klein Reveals New Campaign Imagery With BTS’ Junghook

For the brand’s SS23 campaign.

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Following Michael B. Jordan and Aaron Taylor-Johnson‘s Calvin Klein Spring/Summer 2023 campaign, the titular underwear brand anounced that BTSJungkook was also named its latest global ambassador.

When the first images of Jungkook were revealed to the world, BTS fans everywhere expressed their excitement over his debut campaign for the brand. Now, the brand has revealed additional campaign imagery shot by Park Jong Ha. In the first set of images, Jungkook wore showed off Calvin Klein’s ’90s Straight Denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee. In his second campaign, Jungkook is “the icon in iconic tees” and can be seen wearing the Monologo Tee and the Archive Logo Tee and white and black. All the looks were paired with a pair of denim pants.

Since the announcement of the BTS members leaving for their mandatory military service in South Korea, they have individually embarked on new projects and ambassadorship in the fashion world. As of writing, Jungkook has not yet announced his military enlistment plans, however, the group’s plans to reconvene in 2025 have remained unchanged. Take a look at the Calvin Klein x Jungkook campaign images above.

In case you missed it, Better™ Gift Shop celebrates Toronto and hockey culture with a new Sherwood collaboration.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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