BTS' Jungkook Named Calvin Klein's Latest Global Ambassador
The announcement arrives alongside a fully-fledged Spring 2023 campaign, shot by Park Jong Ha.
After dropping Michael B. Jordan’s Spring 2023 campaign last month, Calvin Klein has returned to name its newest global ambassador: BTS’ Jungkook. As the latest star to stand scantily clad in the American fashion label’s quintessential underwear and denim designs, the K-pop sensation begins his big-ticket CK partnership with a Spring 2023 campaign of his own.
Shot by Park Jong Ha, the sartorial imagery sees Jungkook wear the brand’s fresh cuts, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.
“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador,” said Jungkook. “This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, added, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
See Jungkook’s Spring 2023 Calvin Klein campaign in the gallery above.
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