Last September during Paris Fashion Week, 3.PARADIS revealed its SS23 collection, which presented an expanded take on its signature house codes. Now the Montreal-based brand has unveiled its accompanying SS23 campaign that explores the life of its focal motif, the bird.
With each collection, the bird, specifically a white dove, has been a crucial design aspect. Whether it be a denim jacket, tailored suit or floor-length dress, the bird is always there. Part of 3.PARADIS’ intention surrounding the use of the bird is showcasing its parallels with human life. In addition to parallels, the brand and its latest campaign takes pride in showcasing both the cycle and freedom in a bird’s life.
The caliber of tailored suits, varsity jackets, ruffled tops, skirts and more came alive through striking shots on the beach and outside. Bubble/orb-like effects on select images channel the process of hatching eggs – symbolizing life’s nature of birth, growth and leaving home.
Take a look at 3.PARADIS playful SS23 collection in the gallery above.