Michelob ULTRA and Netflix Brought Serena Williams, Anderson .Paak and More to Scottsdale, Arizona, To Celebrate a Golf-Infused Super Bowl Weekend

The star-studded bash readied the premiere of Netflix’s latest docuseries, ‘Full Swing.’

Golf
3,588 1 Comments

Readying the premiere of its latest docuseries, Full Swing, Netflix joined forces with Michelob ULTRA to host a star-studded Super Bowl party at Topgolf in Scottsdale, Arizona, held just this Saturday. Tailing off the excitement of the WM Phoenix Open and ahead of the NFL Super Bowl LVII Championship Game against the Kansas City Chiefs and Philadelphia Eagles, the event brought together a slew of celebrities and athletes for a celebratory evening on the course, including Serena Williams, Lori Harvey, DeAndre Ayton, Joel Dahmen, Brian Cox and more, along with a surprise performance led by Anderson .Paak (DJ Pee Wee) and DJ Khaled.

The activation spotlighted Michelob ULTRA’s Caddyshack-inspired Super Bowl ad, which featured the beer maker’s second collaboration with Arizona-based golf brand Devereux. Fittingly coined “ULTRA Club Collection,” the capsule collection pays homage to nostalgic caddie fashion while riffing on modern streetwear elements.

In the spirit of Michelob ULTRA’s slogan, “It’s Only Worth It If You Enjoy It,” Topgolf Scottsdale’s hitting bays were transformed into the ULTRA Club experience as a fashion-forward and inclusive rework of the traditional country club environment. Toasting to a new era of golf and generation of athletes, the lively gathering kicked off with a longest drive competition, with VIP appearances from Shaquille O’Neal, Nneka Ogwumike, Offset and Tiffany Haddish. Before the tee-off, the likes of supermodel Alessandra Ambrosio in a bubblegum-pink cutout mini and Lori Harvey dressed in an all-denim fit posed for photos amidst a crowd of countless A-listers, media personalities and influencers.

Guests watched as Serena Williams, sporting a monochromatic red cardigan and mini circle dress, showcased her forehand on the driving range, in addition to professional boxer Canelo Alvarez and others testing their swings. A co-branded stage and wide-screen display transformed the main lot, where Netflix played the premiere of its documentary. Debuting on February 15, Full Swing will chronicle the PGA Tour and triumphant legacies of Jordan Spieth, Matt Fitzpatrick and Justin Thomas, to name a few, while exploring the sport’s exciting transformation in contemporary culture. Shortly after, Paak, donning a ’70s-inspired wig, performed on the bed of a truck that was parked at the putting green, later followed up by DJ Khaled, who performed against a backdrop of fireworks illuminating the green.

The event served up a sneak peek of the “ULTRA Club Collection,” along with a plethora of Michelob ULTRA refreshments, including the new Michelob ULTRA Golf Pack.

Full Swing is available to stream on Netflix starting February 15. For a dose of vintage-inspired golf wear, shop the “ULTRA Club Collection” exclusively on DVRX’s website and select pieces online at Michelob ULTRA’s merch site.


DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

Read Full Article

What to Read Next

Daniel W. Fletcher Explores Britain's Swingin' Sixties for SS23
Fashion 

Daniel W. Fletcher Explores Britain's Swingin' Sixties for SS23

One of Britain’s finest designers strikes gold again.

Trailblazing Athletes Hit the St Moritz Peaks In a Midnight Session with Moncler Grenoble
Fashion 

Trailblazing Athletes Hit the St Moritz Peaks In a Midnight Session with Moncler Grenoble

Presented by Moncler
Explore how Shaun White, Perrine Laffont and Richard Permin conquer the slopes.

Chet Lo Welcomes You Into Its Dark Side for FW23
Fashion 

Chet Lo Welcomes You Into Its Dark Side for FW23

Sultry and demure, yet dangerous.

Steven Guo and the Nike Air Force 1 “Mark Smith Laser” for Hypebeast’s Sole Mates
Footwear 

Steven Guo and the Nike Air Force 1 “Mark Smith Laser” for Hypebeast’s Sole Mates

The Beijing-based porcelain sneaker artist reflects on his love for old Michael Jordan and Spike Lee commercials and the connections he draws between art and sneakers.

AHLUWALIA FW23 Is a Culmination of Refined Greatest Hits
Fashion 

AHLUWALIA FW23 Is a Culmination of Refined Greatest Hits

Perfecting the brand’s signature tailoring, sportswear, and party numbers.


adidas’ ADI2000 Slithers With Snakeskin Detailing
Footwear

adidas’ ADI2000 Slithers With Snakeskin Detailing

Featuring a leather base layer and mesh tongue.

Harry Nuriev to Debut "Denim" Collection in New Exhibition
Design

Harry Nuriev to Debut "Denim" Collection in New Exhibition

Opening at Carpenters Workshop Gallery in Paris next month.

Borussia Dortmund Has Unveiled a Limited-Edition Blackout Jersey
Fashion

Borussia Dortmund Has Unveiled a Limited-Edition Blackout Jersey

Taking inspiration from the coal and steel industries that fuelled the evolution of the Ruhr region in the 19th and 20th centuries.

Nike Dresses Its Air Max 1 Slide in "White/Black"
Footwear

Nike Dresses Its Air Max 1 Slide in "White/Black"

Featuring a visible Air unit and white midsole.

For NOID FW23, Form and Function Fall From the Same Tree
Fashion

For NOID FW23, Form and Function Fall From the Same Tree

Revealing a love for fabrics and strong silhouettes.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.