MLS Fuels Excitement for 2023 Season With New Brand Campaign and 3D Activation
MLS is back.
Major League Soccer kicks off its 2023 regular season tomorrow, featuring a full suite of Saturday games starting at 4:30pm EST with Nashville SC vs. NYCFC.
Gearing up for the season ahead, MLS unveiled the all-new 2023 Club kits last week, with each showcasing their own unique Club story, now available on MLS’s Official Store. Earlier in the month, the brand launched its “Our Soccer, Our Way” campaign, which aims to capture the magnetic energy of in-stadium MLS matches by spotlighting the league’s charismatic fandom culture.
MLS also has splashy activations in store for fans, most recently debuting a 3D billboard in Times Square, the first-ever for a major North American sports league. Former New York Red Bulls Bradley Wright-Phillips, MLS star Diego Valeri and MLS Host Kaylyn Kyle made on-site appearances in Times Square promoting the upcoming season and MLS Season Pass on the Apple TV app.
Through MLS Season Pass, fans worldwide can access a wide variety of on-demand content that celebrates the sights and sounds and distinct culture of MLS, including live streamings of each MLS regular season, Playoff and Leagues Cup matches. Available in over 100 countries, the subscription service will debut 2023 player profiles, league and Club highlights, full replays of iconic matches and documentary-style vignettes that will connect sports fans around the globe.
Fans can tune into all the action for free this Saturday on MLS Season Pass. Check out the 2023 Club kits on MLS’ Official Store.
