Awake NY Taps Friends and Family For Second Fall 2023 Delivery

Awake NY has an admirably solid support system surrounding its brand, especially since opening its flagship location in the heart of downtown New York City over the summer. Awake is tapping into just that – its unique communal cult following – to flex its latest Fall 2023 collection. Across its clean and cozy range entitled “La Comunidad,” a title Awake uses for its friends and family community, the label is serving up a slew of statement cold-weather pieces, modeled by local New Yorkers in front of the Orchard Street storefront.

This second fall delivery comes about a month after Awake’s initial fall release, which saw Awake’s signature graphic at the forefront and a range of jackets. “La Comunidad” sees a cohesive, intentional expansion of the label’s first fall offering, adding on a lot more knitted pieces. Two fleece jackets stand at the forefront of the vibrant collection, along with a range of striking patterned knitwear. A bevy of hoodies is available as well, with some leaning into heavy branding throughout, and others taking a more minimal, subtly-branded approach. Rounding out the collection is a handful of earth-hued sweatpants and a range of five richly-colored beanies. Take a closer look in the gallery below.

1 of 48

Awake Ny

2 of 48

Awake Ny

3 of 48

Awake Ny

4 of 48

Awake Ny

5 of 48

Awake Ny

6 of 48

Awake Ny

7 of 48

Awake Ny

8 of 48

Awake Ny

9 of 48

Awake Ny

10 of 48

Awake Ny

11 of 48

Awake Ny

12 of 48

Awake Ny

13 of 48

Awake Ny

14 of 48

Awake Ny

15 of 48

Awake Ny

16 of 48

Awake Ny

17 of 48

Awake Ny

18 of 48

Awake Ny

19 of 48

Awake Ny

20 of 48

Awake Ny

21 of 48

Awake Ny

22 of 48

Awake Ny

23 of 48

Awake Ny

24 of 48

Awake Ny

25 of 48

Awake Ny

26 of 48

Awake Ny

27 of 48

Awake Ny

28 of 48

Awake Ny

29 of 48

Awake Ny

30 of 48

Awake Ny

31 of 48

Awake Ny

32 of 48

Awake Ny

33 of 48

Awake Ny

34 of 48

Awake Ny

35 of 48

Awake Ny

36 of 48

Awake Ny

37 of 48

Awake Ny

38 of 48

Awake Ny

39 of 48

Awake Ny

40 of 48

Awake Ny

41 of 48

Awake Ny

42 of 48

Awake Ny

43 of 48

Awake Ny

44 of 48

Awake Ny

45 of 48

Awake Ny

46 of 48

Awake Ny

47 of 48

Awake Ny

48 of 48

Awake Ny

Expect the collection to land in-store at Awake NY’s flagship location, and online on October 20 at 12 p.m. EST.

62 Orchard St
New York, NY 10002

In other fashion news, The North Face’s FW23 parkas battle rain or shine in the outerwear label’s latest campaign.