With the new Fall-Winter 2023 campaign Ferragamo has taken a new direction for the brand that reconnects to its roots, honoring its origins in Florence while presenting new styles that align with modern trends and silhouettes. In this new chapter, the notion of Renaissance symbolizes rebirth, a new beginning for the brand that has thrived upon consistent evolution and transformation since its origins. Creative Director Maximilian Davis has pushed the envelope with his ability to balance modernism and tradition, and he is leaving that same mark on the luxury house’s watches.

The Supreme Chrono model honors the brand’s legacy through traditional motifs while displaying reconsidered, cutting-edge elements. The Fall/Winter 2023 watch array features men’s, women’s, and genderless styles boasting polished silhouettes with smooth contours. What’s most evident in the collection, however, is the brand’s radical reinterpretation of storied icons, such as the Gancini — a storied symbol with an authentic and rich connection to the brand. The design-focused timepiece is adorned by a double Gancini on both the top and bottom of the watch case, as well as rich textures and finishes that can elevate any look.

As the Supreme Chrono blends signature Ferragamo elements — classic Ferragamo bright red or cobalt accents and an F-engraved crown — as well as refined, contemporary additions, the model is a key example of the House’s ability to reconcile its history with its current trajectory. The timepiece shows off a round 43 mm case and matte dial, highlighted by bold pops of color to add an edge to formal ensembles. Additional features include water resistance up to 50 meters and options between a recycled PU black/cobalt or black/Ferragamo red strap.

The Ferragamo Supreme Chrono is available now for $1395 to $1595 USD. To learn more about the Fall/Winter 2023 Supreme Chrono timepiece collection, visit ferragamo.com.