Apple Announces "Scary Fast" Event Following October iMac Rumors

Tune in to the event later this month.

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Update: Following this week’s iteration of Mark Gurman‘s Power On newsletter – which offered plausible information pointing to an October iMac launch – Apple has officially announced its forthcoming product launch event. Dubbed “Scary Fast,” the event is set to stream on Apple’s website and YouTube channel on Monday, October 30 at 8:00 p.m. ET. Apple’s webpage for the event showcases the Apple logo turning into the Finder icon, another potential indicator that new Macs may be on the way…


ORIGINAL ARTICLE:

Rumors of an October Apple release have been circulating for a minute, with the only palpable results thus far being an iPad Apple pencil. As the month winds down, Bloomberg reporter and Apple insider Mark Gurman revealed in his latest iteration of his Power On newsletter, that based on current retail supplies and slated shipping dates for certain models, an October Mac model appears to be in the works, potentially alongside handful of new MacBook Pros.

Gurman indicates that he was “told that Apple is planning a Mac-centered product launch around the end of this month,” pointing out that “Apple retail stores are in short supply of the iMac, as well as the 13-inch MacBook Pro and high-end MacBook Pro,” both models that Gurman also says  “may be due for a refresh.”

The 24-inch M1 iMac, which launched in April 2021, has yet to see an update, and the same stands for the 13-inch M2 MacBook Pro, released in June 2022; if you try and order either of the models on Apple’s website, shipping estimates show delays until at least mid-November.

The models could debut as early as October 30, though we may be looking at an early November release date. Stay tuned to Hypebeast for more updates as they surface.

Elsewhere in the tech space, catch up on last week’s most notable tech highlights in Hypebeast’s Weekly Tech Roundup.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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