Official Look at the Air Jordan 1 Element "Bred"

Coming early next year.

Footwear
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Since it launched the Air Jordan 1 Element GORE-TEX in 2021, Jordan Brand continues to expand its lineup for the Fall/Winter 2023 season. The latest colorway takes on the “Bred” lineup which consists of cement grey, dark charcoal, black, infrared 23 and white hues.

The classic “Bred” hues come together on the mixed-material shoe constructed with an upper that features waterproof Gore-Tex, textile and nubuck overlays. The shoe is also made with 3M reflective touches while the iconic Nike Air logo is on the tongue in red while the Swoosh logo is in dark grey. The GORE-TEX branding is also on the lateral heel while the shoe sits atop a blotched translucent rubber outsole.

The Air Jordan 1 Element “Bred” is set to hit stores in January 2024 at select retailers and online at Nike for $200 USD.

In case you missed it, take an official look at the Air Jordan 1 Low “Blue Whisper.”

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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