From the Cockpit to the Runway, Alpha Industries Commemorates 60 Years of the MA-1 Bomber Jacket

Imitated by many, the 1963 MA-1 Bomber redefined the bounds of technical outerwear for generations to come.

Fashion 
5,370 Hypes 1 Comments

Alpha Industries’ 2023 Fall/Winter campaign pays homage to the very first designs of the MA-1 Bomber Jacket and its cultural impact on modern-day, technical outerwear. First manufactured in 1963, the MA-1 was subject to military-grade specifications before being distributed to commercial audiences. Sixty years later, Alpha Industries honors its roots as the originator of the bomber by celebrating its iconic range of heritage MA-1 Bomber Jackets in cool-toned colorways, “Black,” “Sage,” “Replica Blue,” “Vintage Grey,” “Gunmetal” and “Woodland Camo.”

When Alpha Industries first debuted its MA-1 Bomber Jacket in 1963, the technical style was aimed squarely at U.S. Air Force aviators. Known for its craftsmanship, cold-weather versatility and a rugged, militaria-inspired silhouette, the MA-1 inevitably infiltrated fashion and musical subcultures; its historical connection to the Armed Forces and men in the trenches paralleled the runway and grimy city streets, followed by a slew of celebrities and tastemakers who donned the jacket as a streetwear staple. What was once a ’60s-style homage to military fashion was reimagined in a contemporary landscape, an edgy, patriotic nod to the city-meets-trenches trend dominating the fashion sphere. Collaborations with luxury heavyweights COMME des GARÇONS and VETEMENTS enshrined the jacket’s status as a fashion statement, a must-have offering emblematic of modern tastes. Transcending form, function and wearability, the MA-1 Bomber has become a coat of arms for counterculture, co-signed by leading creatives in the streetwear space.

Highlighted in the campaign are fashion designer and Public School NYC founder Dao-Yi Chow, multidisciplinary artist Joe Kenneth, known for his multimedia memoir, Days After Your Departure, multihyphenate creator (DJ — singer) King Marie and New York Liberty player and model, Didi Richards. Together, they exemplify the cross-cultural impact of the MA-1 Bomber in sports, fashion, music and subcultures in key cities that have continually informed emerging streetwear trends. Across film, music, art and fashion, influential trailblazers and luminaries in contemporary media have worn the MA-1 Bomber as a badge of honor and a symbol of their unbridled creativity.

Fashioned in the likeness of its ’63 predecessor, the heritage MA-1 Bomber is constructed from a waterproof nylon shell featuring a utility pocket at the sleeve (adorned by a branded ribbon in red), two lower flap pockets and two interior pockets. The ribbed cuffs and hem cinch to the body, providing a tailored, streamlined look even when styled as an oversized statement piece; likewise, an array of soft-washed hues seamlessly complement fall-to-winter layering. “Woodland Camo” stands out for its earthy motif that pops against the fully reversible interior shell in bright orange.

Check out Alpha Industries’ Fall/Winter campaign in the lookbook above. Visit the brand’s website to learn more about the MA-1 Bomber and its 60th Anniversary.

Read Full Article

What to Read Next

Awake NY Taps Friends and Family For Second Fall 2023 Delivery
Fashion

Awake NY Taps Friends and Family For Second Fall 2023 Delivery

Enlisting the local community to model the vibrant range of cozy pieces.

Ferragamo Debuts Fall/Winter 2023 Supreme Chrono Watch Collection
Watches

Ferragamo Debuts Fall/Winter 2023 Supreme Chrono Watch Collection

Presented by FERRAGAMO
The Italian House is now entering a New Renaissance, highlighting the dynamic Supreme Chrono collection.

Charli XCX and Sam Smith Drop New Dance Track "In The City"
Music

Charli XCX and Sam Smith Drop New Dance Track "In The City"

The collaboration was first teased in the music video for Charli XCX’s ‘Barbie’ track, “Speed Drive.”

MSCHF Unveils the Big Red Boot in Black
Footwear

MSCHF Unveils the Big Red Boot in Black

The viral design returns with an all-black makeover.

Everything Dropping at HBX Archives This Week
Fashion 

Everything Dropping at HBX Archives This Week

Featuring the Nike Dunk Low SB “Raygun” sneaker.


Bad Bunny Announces 'Most Wanted' North American Tour
Music

Bad Bunny Announces 'Most Wanted' North American Tour

Kicking off on February 21.

The Nike Air Force 1 Low Winterized Arrives in "Cargo Khaki"
Footwear

The Nike Air Force 1 Low Winterized Arrives in "Cargo Khaki"

Available now just in time for the cooler weather.

‘A Portrait of the Queen’ Box Set Compiles 1970s Music From Aretha Franklin
Music

‘A Portrait of the Queen’ Box Set Compiles 1970s Music From Aretha Franklin

Along with 11 bonus tracks and rarities.

BFC To Honor Joe Casely-Hayford at the 2023 British Fashion Awards
Fashion

BFC To Honor Joe Casely-Hayford at the 2023 British Fashion Awards

The British Fashion Council will open a new MA scholarship for Black or mixed-heritage students in the impactful London designer’s name.

Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die"
Fashion 

Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die"

LostBoys Channel is the collective spotlighting a new wave of creativity from the “UK’s Atlanta.”

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.