Bukayo Saka's Debut Signature New Balance Boot Pays Homage to Ealing

The footballing sensation discusses the Furon v7 and his relationship to the West London borough.

Footwear 
7,183 Hypes 0 Comments

It’s safe to say England and Arsenal’s golden boy, Bukayo Saka had a busy 2022. Fresh off the Qatar World Cup with three goals under his belt as well as his club currently being at the top of the Premier League, the young star has now unveiled his debut boot with New Balance, the Furon v7 Signature edition.

Having been on the receiving end of a barrage of racist abuse following the Euro 2020 finals, it witnessed swathes of support from fans driving demand for anti-racism merchandise and calls for Instagram to act on hate-fuelled trolling.

Despite the negativity, from the press and public, his efforts didn’t go unnoticed by the things that mattered most: his community. He became the youngest recipient of the Freedom of Ealing award in 2020 following his stellar performance at the tournament and these are the moments of recognition that make it all worthwhile. “Ealing’s home,” Saka says. “It shaped my life. All of the opportunities I’ve had started in Ealing.”

“All of the opportunities I’ve had started in Ealing.”

But it’s his family, who travel with him to every game, that are his backbone, offering support both on and off the pitch. “That support system is unrivaled. There’s nothing like it,” Saka expresses. “I feel secure, I feel stable and feel like I always have people behind me during difficult moments, so them always being there is really important.” Alongside his tight-knit family, faith is an equally important part of his life. Asked about his pre-game rituals Saka replies, “I always pray. That’s the number one thing.” And once grounded, he lists more performance-focused tasks, “I also like to eat my Twix [laughs]. Pretty much everything else is football related, making sure I’m ready mentally and physically for the game.”

After joining New Balance in 2021, the 21-year-old has fronted several of the brand’s campaigns including its Aimé Leon Dore collaboration as well as the most recent We Got Now advertisement going back-to-back with fellow England teammate Raheem Sterling. However, it’s an unforgettable visit to the Boston HQ that brought him closer to the brand and surpasses it all as one of his fondest memories since signing, “Once I left, it made me feel part of the family and more connected with the brand.”

Much like how his relationship to his hometown is present throughout the theme of these boots, Ealing will always remain the core of his inspiration across the board, “Growing up here, I was in a lot of tracksuits and casual wear. That’s how I like to dress, just comfortable,” he explains. “However, I still like to try new things and I’m always open to wearing different fashion pieces.”

Despite his genius on the pitch, he doesn’t overload himself with personal possessions, so his essentials list is relatively short: “I can’t leave the house without my phone, comb, wallet, and headphones. I don’t really need much else.” But of course, there are always subconscious pieces that become second nature in everyone’s routine, “I feel like I’m forgetting one more thing and I know I’m gonna regret it.”

“When I tried on the Furon, I knew that this is me.”

Having received bespoke boots early last year, customized by London-based artist Feyi Badejo, Saka has now teamed up with New Balance to release his very own signature boot to the public. “I got the opportunity to try on the Tekela’s and Furon’s. But when I tried on the Furon, I knew that this is me,” he recalls. From Ealing’s coat of arms, represented by a decorative baroque oak leaf print, emblazoned on the upper to the borough’s motto “Progress” and “Unity,” two words that resonate deeply with Saka’s character, the Furon v7 Signature edition is an ode to his west London home.

“The main thing is comfort,” Saka describes of what makes the perfect football boot. “At the same time I like my boots to be snug so I feel sharp when changing direction on the pitch — it makes me quick.” Boasting an all-red upper with silver accents as well as the aforementioned decorative prints, the boot’s aesthetics are just the cherry on top second to its performance characteristics. “[New Balance] have made the perfect boot, it’s striking. The colorway is special and I love [wearing] bold boots on the pitch.”

Check out the official campaign images, produced by Hypebeast, in the galleries above. The Bukayo Saka x New Balance Furon v7 Signature edition is available to purchase now from the brand’s website and retails for £200 GBP (approximately $245 USD).

Read Full Article

What to Read Next

New Balance Rainier Boot Is Revealed With Muted Blue Underlays
Footwear

New Balance Rainier Boot Is Revealed With Muted Blue Underlays

Another clean colorway to add to your winter rotation.

New Balance's MADE in USA Green-and-Purple 990v3 Has Been Given A Release Date
Footwear

New Balance's MADE in USA Green-and-Purple 990v3 Has Been Given A Release Date

Add ‘em to the list.

Carhartt WIP and New Balance Debut Neighborhood Gym-Inspired 990v1 Collaboration
Footwear

Carhartt WIP and New Balance Debut Neighborhood Gym-Inspired 990v1 Collaboration

The two partners’ first collaborative effort also includes a full set of co-branded apparel.


New Balance Announces Release Date for the 990v6
Footwear

New Balance Announces Release Date for the 990v6

The long-anticipated silhouette is touching down in the coming days.

GOLF WANG Previews Upcoming Racing Capsule
Fashion

GOLF WANG Previews Upcoming Racing Capsule

Arriving in black and lime green color options.

Autry’s New Medalist Pack Comes Wrapped in Tri-Colored Bandana Print
Footwear 

Autry’s New Medalist Pack Comes Wrapped in Tri-Colored Bandana Print

Presented by Autry
In its latest collaboration with luxury retailer Antonia.

Aries is Bringing Out a Photo Zine With Mia Khalifa
Fashion 

Aries is Bringing Out a Photo Zine With Mia Khalifa

Shot by Clare Shilland and Conor Cunningham.

Take a First Look at the Air Jordan 1 High OG "Washed Pink"
Footwear

Take a First Look at the Air Jordan 1 High OG "Washed Pink"

Expected to hit retailers in April 2023.

Gear up for Winter Adventures with HBX
Fashion

Gear up for Winter Adventures with HBX

With pieces from Stone Island, C.P.Company, Nanga, and more.


Rick Owens' FW23 Collection "LUXOR" Proves He's the Dark Master of Paris Fashion Week
Fashion

Rick Owens' FW23 Collection "LUXOR" Proves He's the Dark Master of Paris Fashion Week

Season after season the fashion Lord reigns, and FW23 is no exception with a collection of reductive, luxurious, avant-garde masterpieces.

HOMME PLISSÉ ISSEY MIYAKE Steps Into a Technical World for FW23
Fashion

HOMME PLISSÉ ISSEY MIYAKE Steps Into a Technical World for FW23

Pleats, but not as you know it.

Percival's "Receptionist" Collection Hangs Out in Vintage Hotel Lobbies
Fashion 

Percival's "Receptionist" Collection Hangs Out in Vintage Hotel Lobbies

Made to prepare for your next sunny vacation abroad.

Feng Chen Wang Looks to Ancient Chinese Traditions for FW23
Fashion 

Feng Chen Wang Looks to Ancient Chinese Traditions for FW23

Paying tribute to several heartwarming family occasions on the runway.

Classic British Tailoring Rules NN.07's FW23 Collection
Fashion

Classic British Tailoring Rules NN.07's FW23 Collection

Pushing formalwear under a contemporary light.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.