Smiley Adds Colorful Accents to the Reebok Shaq Attaq

Made to celebrate the icon’s 50th anniversary.

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In celebration of its 50th anniversary, Smiley has been bopping around to different brands for collaborative projects. Its partners have included Armani Exchange, MARKET and Reebok, the latter of which was for a special Classic Leather Pump makeup. And this October, Smiley is reuniting with the sportswear brand to lend its input on the Reebok Shaq Attaq.

The seven-foot big man’s signature sneaker gets fashioned with a colorful theme for its upper half. Various pastel shades are applied to the sides along the shaggy suede quarters and collars in a green and soft pink while the overlays that start and the ankles and continue towards the rear are done up in a baby blue. Breaking up the dusty accents are solid black overlays that make up the vector logos and cover the toe boxes, the former of which hosts Reebok and Smiley logos. The pump buttons that allow wearers to tighten the shoes’ fit have been playfully remixed with the Smiley graphic for extra flair.

Parties that are interested in adding these to their rotation can find these launching on October 15 via Reebok for $180 USD.

In case you missed it, peep a look at Wood Wood’s Reebok Classic Low collaboration.

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