With a focus on brand activism and counterculture, the legendary SmileyWorld brand is continuing its string of 50th Anniversary celebrations by teaming up with Armani Exchange on a commemorative collaboration for Fall/Winter 2022.
The special collection features the iconic yellow and circular “Smiley” logo placed on bomber jackets, parkas, sweatshirts, T-shirts and accessories. The features within the Smiley circle have been interchanged with the A|X logo, along with Giorgio Armani’s glasses and smile.
Skate-style sneakers in black leather and white leather also feature the A|X x Smiley icon, in addition to black bucket hats, backpacks and beanies.
Additional information and item pricing for the collection can be found on the A|X website.
Elsewhere in fashion, Beyoncé breaks through with a new adidas x IVY PARK collection.