Smiley Celebrates Its 50th Anniversary With a Reebok Classic Leather Pump Collaboration

Uppers conceal a playful graffiti pattern underneath its tear-away leather.

Footwear
3,462 Hypes 0 Comments

The Smiley icon is celebrating its 50th anniversary in 2022, and it’s aiming to celebrate this momentous occasion by linking up with Reebok to create a happy-focused sneaker collaboration. Together, both parties have generated a playful Smiley x Reebok Classic Leather Pump iteration that is designed to shine a light on the happiness that we all possess inside of us.

When you look at the kicks fresh out of the box, they may just look like a normal white Classic Leather with bold yellow Pump buttons that are adorned with Reebok and Smiley logos, but there’s more than meets the eye to these celebratory kicks. This exterior white shell can actually tear away either naturally or if you choose to scrub it off yourself and reveal playful, graffiti-inspired Smiley graphics that were made by graffiti artist, Mr. André. 50th anniversary Smiley logos are also pasted to the colorful insoles as well as in black font across the treading.

The Smiley x Reebok Classic Leather Pump 50th will be officially launching on April 15 for $250 USD via Reebok, so check out a closer look while you wait on their arrival.

In case you missed it, the final Pyer Moss x Reebok collection has been presented.

Read Full Article

What to Read Next

The Reebok LTD Classic Leather Emerges in "Overdyed Gravel"
Footwear

The Reebok LTD Classic Leather Emerges in "Overdyed Gravel"

Constructed using calf leather and sporting a dystopian look.

Rubik's Cube Celebrates Its 50th Anniversary with Special Release Slate
Toys

Rubik's Cube Celebrates Its 50th Anniversary with Special Release Slate

Products range from an anniversary-edition cube to collaborations with Mercedes-Benz, Barbie and Hello Kitty.

Reebok Revives the Iconic Instapump Fury “Citron” for Its 30th Anniversary
Footwear

Reebok Revives the Iconic Instapump Fury “Citron” for Its 30th Anniversary

A return to the laceless design and inflatable cage.


Reebok's Iconic Court Victory Pump Makes a Comeback
Footwear

Reebok's Iconic Court Victory Pump Makes a Comeback

Rekindling the tennis spirit.

Virgil Abloh's Off-White™ x Nike Blazer Low Capsule Is Highlighted in This Week's Best Footwear Drops
Footwear 

Virgil Abloh's Off-White™ x Nike Blazer Low Capsule Is Highlighted in This Week's Best Footwear Drops

Dropping alonsgide the adidas YEEZY Quantum “Mono Carbon,” Polaroid x Nike SB Dunk Low and more.

Vincent Leroy Imagines a Ghostly Halo Floating in the Streets of London
Art

Vincent Leroy Imagines a Ghostly Halo Floating in the Streets of London

Transporting passers-by to a dreamlike and poetic dimension.

Pharrell and adidas Introduce New Unisex Humanrace Premium Basics Collection
Fashion

Pharrell and adidas Introduce New Unisex Humanrace Premium Basics Collection

The capsule features crewneck sweatshirts, sweatpants, hoodies, tees and shorts.

Palace Reworks Calvin Klein Denim, Underwear and Fragrance for "CK1 Palace" Collaboration
Fashion 

Palace Reworks Calvin Klein Denim, Underwear and Fragrance for "CK1 Palace" Collaboration

Including a “CALVANS” release with Vans and a star-studded campaign.

Philip Guston’s ‘Nile’ to Hit Auction for the First Time
Art

Philip Guston’s ‘Nile’ to Hit Auction for the First Time

The painting represents the height of the artist’s abstract period.


Mercedes-Maybach Launches Virgil Abloh-Designed S Class and Capsule Collection
Automotive

Mercedes-Maybach Launches Virgil Abloh-Designed S Class and Capsule Collection

Marking the culmination of “Project MAYBACH.”

Drôle de Monsieur Adds Golf-Inspired References to the Paraboot Thiers
Golf

Drôle de Monsieur Adds Golf-Inspired References to the Paraboot Thiers

Featuring a mixed-material construction and a color blocked aesthetic.

KAWS Releases Long-Awaited  'KACHAMUKKU’ Vinyl Toys
Art

KAWS Releases Long-Awaited 'KACHAMUKKU’ Vinyl Toys

Available today at 12 EDT on KAWSONE.

Pulitzer Prize Winning Critic Robin Givhan To Write a Book About Virgil Abloh
Fashion

Pulitzer Prize Winning Critic Robin Givhan To Write a Book About Virgil Abloh

‘Make It Ours’ aims to highlight the influence of Black American culture.

Jason Dill and adidas Skateboarding Reunite to Relaunch Original Samba Colorway
Footwear

Jason Dill and adidas Skateboarding Reunite to Relaunch Original Samba Colorway

Three years after its debut release.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.