HUF Brings in Artist Haroshi for Friendship Inspired Capsule
With only 50 pieces available worldwide.






HUF, Founded in 2002 by the late Keith Hufnagel, has created a collaborative collection with acclaimed artist Haroshi inspired by positivity and friendship. The collection also continues HUF’s ongoing series of projects that celebrates the brand’s 20th anniversary. HUF started the series to bring the brand’s global community together.
The HUF x Haroshi capsule includes a range of apparel. The black and white heavyweight 6.5 oz graphic tees are made out of cotton material with a double logo label at the left front hem. A 5-Panel denim hat that features a “PMA = Positive Mental Attitude ”slogan in the back and a “PMA” acronym triangular graphic displayed on the back in HUF’s signature neon green. Lastly, the cone denim Chore Jacket is a vintage workwear-inspired complete with HUF’s special 20th anniversary label and “ Keith Forever” embroidered on the right interior. The jacket also features dual patch pockets, a corduroy collar, and is finished with white contrast stitching.
The Chore Jacket is priced at $400 USD, while the PMA 5-Panel Hat at $58 USD, and the PMA Heavyweight T-Shirt at $50 USD.
The HUF x Haroshi collection will be available on HUF’s website and flagship stores on August 11.
For more fashion news elsewhere, check out the best SS23 collections from the Copenhagen Fashion Week