Sony's New PlayStation Stars Loyalty Program Will Reward Players For Earning Trophies

You’ll receive digital collectibles which the company says are “definitely not NFTs.”

Gaming
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Sony has now announced the launch of a new PlayStation loyalty program called “PlayStation Stars.” The program is entirely free to join for those on the console platform and you’ll be able to earn points through playing games, purchasing things on the PlayStation Store, earning Trophies, and winning tournaments.

The points you are rewarded can then be used to redeem PSN wallet funds as well as other products on the store, and Sony says there’ll also be new “digital collectibles” of things which is explained as “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.”

While the idea of digital collectibles sounds an awful lot like NFTs, Sony’s VP of network advertising Grace Chen has reassured gamers that they aren’t NFTs. “It’s definitely not NFTs. Definitely not,” she told The Washington Post. “You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs.”

There’s currently no precise launch date for the new loyalty program, but Sony says it’s currently in the testing phase and will be rolling it out in phases across various regions later this year.

Elsewhere in gaming, Nintendo is rumored to be announcing a Switch Pro model before the end of 2022.

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