Take a Look at the Jordan Luka 1 "Neo Turquoise"

Releasing this October.

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The Jordan Brand continues to highlight Luka Doncic‘s tenure with the NBA with a string of new releases. This time around, the brand is giving a nod to Doncic’s former team as a member of the EuroLeague’s Real Madrid.

The Jordan Luka 1 is arriving in a white and metallic silver base and neo turquose and bright crimson in details. The color scheme is a nod to his uniform with Real Madrid. Coming in a low-cut design, the shoe features the latest IsoPlate system as well as a full-length Formula23 foam in the midsole that provides additional comfort, lightweight and responsive touch. The upper is constructed with breathable FLightwire frame cables which can be seen on the lateral side of the shoe, helping to maintain structure for the foot.

Take a look above at the official images of the Jordan Luka 1 “Neo Turquoise” which is set to arrive in select retailers and online at Nike on October 7 for $110 USD.

Elsewhere in footwear, here are the official images of the Air Jordan 36 Luka Doncic “El Matador.”

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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