Modelo Announces #ModeloTime Drops
Limited-edition collabs dropping all summer long.
Modelo is releasing a summer-long curated series of #ModeloTime Drops in collaboration with influential brands, celebrities and artists.
The first exclusive collab drops on May 6, at 10:00 a.m. ET, followed by the release of a new weekly collab each Friday at 3:00 p.m. ET. Each drop brings the signature fighting spirit of Modelo to your summer through tech, apparel, sports memorabilia, sneakers and more.
A refreshing spin on the advent calendar format, the giveaway introduces an interactive digital experience for consumers and fans alike as music festivals and crowd-surfers round the corner. Each limited-edition item will appear on the Modelo summer site, offering consumers the chance to win each week’s collab until the next #ModeloTime Drop is released the following Friday. Kicking off with Bumpboxx, the highly-curated drops will round out summer cookouts and pool parties.
Stay in the know with HYPEBEAST’s weekly updates and exclusive sneak peeks as we unveil each week’s #ModeloTime Drop. Look out for the brand’s first release on May 6, and enter for your chance to win here.
