23XI Racing Gives Kurt Busch's Car a Paint Job Inspired by the Air Jordan 3 "Black Cement"

Expect to see this on the Kansas Speedway track this weekend.

Automotive
4.2K 5 Comments

Last Fall, professional driver Kurt Busch made the decision to sign with 23XI Racing — the official NASCAR team owned by Denny Hamlin and Michael Jordan. With his first season signed to the Jordan Brand officially underway, the imprint has prepared something incredibly special for him to get behind the wheel of for the AdventHealth 400 this weekend at Kansas Speedway: a race car inspired by the classic Air Jordan 3 “Black Cement.”

The sneaker’s signature elephant print immediately captures your attention here as it decorates the sides panels and tips of the hood. Bulls-inspired red accents outfit the oversized Jumpman logos that adorn the hood and sprawl in small fashion around the Toyota-manufactured car and the various “45” hits on the roof and side panels. To further mimic the aesthetic of the retro kicks, a glossy black paint is utilized as the backdrop which speaks to the premium tumbled leather uppers. Extra brand sponsors such as McDonald’s and Monster Energy also get their insignias slapped onto the sides for extra flair.

Expect to see Busch revving this automobile up in this weekend’s 400-miler race.

In other news, peep a closer look at Clive Sutton’s powerful Ford Mustang CS850R.

Read Full Article

What to Read Next

Official Look at This Year's Air Jordan 3 "Black Cement"
Footwear

Official Look at This Year's Air Jordan 3 "Black Cement"

A faithful homage to the 1988 classic.

The Air Jordan 2/3 Just Dropped in "White/Gum"
Footwear

The Air Jordan 2/3 Just Dropped in "White/Gum"

Another clean look made available in women’s sizing.

The Air Jordan 3 "Black Cement" Resurfaces in This Week's Best Footwear Drops
Footwear 

The Air Jordan 3 "Black Cement" Resurfaces in This Week's Best Footwear Drops

Look out for it to return alongside the debut of MM6 Maison Margiela x Dr. Martens, Kids of Immigrants x Nike and more.


Cuffing Season Officially Kicks Off with the Air Jordan 2/3 "Washed Coral"
Footwear

Cuffing Season Officially Kicks Off with the Air Jordan 2/3 "Washed Coral"

Topped with “Pink Salt” accents.

GUESS Originals Reunites With 'The Boy from Medellín'
Fashion 

GUESS Originals Reunites With 'The Boy from Medellín'

Presented by GUESS Originals
J Balvin’s latest collection channels a message of solidarity.

Take a Closer Look at the adidas x Gucci Gazelles, Clogs, Loafers, Pumps and More
Footwear

Take a Closer Look at the adidas x Gucci Gazelles, Clogs, Loafers, Pumps and More

Alessandro Michele adds a luxurious ’80s-tinged twist to the Three Stripes sneaker while also subverting traditions elsewhere.

OMA Unveils Designs for New Detroit Arts Centre
Design

OMA Unveils Designs for New Detroit Arts Centre

Using the bones of a disused building to create a thriving new community space.

Official Images of the Air Jordan 5 "Green Bean"
Footwear

Official Images of the Air Jordan 5 "Green Bean"

The classic colorway from ‘06 gets revived with all of its OG design details.

Josh Brolin Reacts to Gurney's Sudden Exit In 'Dune' and Confirms He'll Be Back in Sequel
Entertainment

Josh Brolin Reacts to Gurney's Sudden Exit In 'Dune' and Confirms He'll Be Back in Sequel

Trusting Denis Villeneuve’s creative process.


Nike's Air Kukini Drops in "Triple Black"
Footwear

Nike's Air Kukini Drops in "Triple Black"

The newest iteration of the 2000s runner.

Step Into a New Dimension With Lazy Oaf and Crocs
Footwear 

Step Into a New Dimension With Lazy Oaf and Crocs

Presented by Crocs
The debut collaboration arrives with custom-made Lazy Oaf Jibbitz.

Disney+ Follows In Netflix's Footsteps With Its Own Plans for Ad-Supported Tiers
Entertainment

Disney+ Follows In Netflix's Footsteps With Its Own Plans for Ad-Supported Tiers

The new option will be available in the U.S. this year.

NIGO Discusses New Interests for Upcoming HBX for HUMAN MADE Pop-up in Hong Kong
Fashion 

NIGO Discusses New Interests for Upcoming HBX for HUMAN MADE Pop-up in Hong Kong

Touching on life changes since joining KENZO and working on ‘I Know NIGO.’

Hugo Boss Partners with Kanine to Produce Premium Dog Wear
Fashion

Hugo Boss Partners with Kanine to Produce Premium Dog Wear

Launching two collections per year starting this Fall.

More ▾