Hugo Boss Partners with Kanine to Produce Premium Dog Wear
Launching two collections per year starting this Fall.
HUGO BOSS Group has entered into an exclusive five-year licensing agreement with Kanine Pets World Limited to produce dog apparel and accessories.
Designed to correspond with the regular BOSS fashion collections, the move marks the first time an established premium fashion brand is offering a full-fledged dog collection from apparel to accessories.
“Our new CLAIM 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas,” says Daniel Grieder, CEO of HUGO BOS in a press release. “We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of BOSS in this entirely new segment. Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide.”
“We are delighted to be part of the BOSS family and to collaborate with one of the most renowned and recognizable fashion houses in the world, adds CEO and CFO of Kanine Group, Samuel Wong. “HUGO BOSS Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones.”
The BOSS dog accessories department will drop two collections per year starting this Fall/Winter 2022. The products will be available via the BOSS and Kanine online and physical stores as well as select dealers.
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