Just as Netflix decides to introduce ad-supported subscriptions to its streaming service, competitor Disney+ has now also confirmed that its own ad-supported tiers will be arriving in the U.S. later this year.
Plans for cheaper subscription plans supported by ads were first announced by Disney+ back in March, and the service implied that it’d be available stateside before the end of 2022. Now, Disney has confirmed the timeframe during its latest earnings call. On Wednesday morning, CEO Bob Chapek says that the ad-supported tear will arrive before the year closes in the U.S., with international availability following in 2023. He emphasized that “expanding Disney+ access to multiple price points is a win for consumers and advertisers.”
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” added Disney’s advertising president Rita Ferro. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic.”
Unfortunately, there’s no specific information on pricing just yet for the new tier, so those interested should stay tuned for more updates to come.