GUESS Originals and J Balvin have joined forces once more to spread “amor y paz” (peace and love). GUESS Originals x J Balvin Amor updates the brand’s heritage denim with expressive graphics and punchy prints to spread a universal message of togetherness.
In the documentary The Boy from Medellín, José Álvaro Osorio Balvín confronts his persona J Balvin and opens up about the intricacies of navigating his superstardom and mental health. Teaming up with GUESS Originals, the global hitmaker taps into the spirit of community, self-love and self-expression, approaching the 47-piece collection with bright, playful prints.
Remixing signature GUESS silhouettes with electric, festival-style graphics, the collection is infused with ‘70s-inspired motifs and psychedelic patterns. Distorted peace signs and melted hearts repeat on various garments, including a clover motif in reference to the ‘80s GUESS button-down print of hearts. J Balvin worked closely with longtime friend and collaborator Nicolai Marciano, Director of Brand Partnerships for GUESS Originals, drawing inspiration from well-loved closet staples.
Including an assortment of tie-dye-accented T-shirts, halter-style tops, hoodies, denim, cargo pants and shorts, the lineup also introduces various accessories like bucket hats, tote bags, socks and summer-inspired apparel like bikini sets and knitted midis. Marciano’s fresh interpretation of the cargo pant features embroidered micro motifs and oversize flap pockets, with a slight flare at the hem. Favored between the two, the black and khaki colorways seamlessly pair with kicks for a stylish fit. The satin varsity jacket is a notable callout and features a quote from J Balvin that reads, “I just want to be better everyday.” The distorted bubble-like lettering on the front breast panel commemorates GUESS Originals’ third collaboration with the singer-rapper.
Watch the campaign in action and check out the apparel and accessories lineup above. Select pieces range from $14 USD to $148 USD. Shop the GUESS Originals x J Balvin Amor collection on GUESS Originals’ website and in-stores at select retailers.